H&M Group news and archive

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

Member

Business

Berlin-based start-up Reverse.fashion secures H&M as an investor

The Berlin-based start-up Reverse.fashion GmbH has secured notable investors. The company announced on Friday that the Swedish clothing group Hennes & Mauritz participated in a pre-seed funding round led by the Berlin-based investment firm Kisora. The start-up, founded in 2024, develops automated sorting processes for used textiles to eliminate...

FashionPress Release

H&M celebrates a decade of Fashion in India

H&M marked a spectacular 10-year milestone in India with a landmark event in Mumbai set in Famous Studios, bringing its ethos of liberating fashion for the many to life. The evening brought together fashion, music, and creativity in a celebration that reflected the brand’s deep connection with India’s dynamic cultural tapestry. Credits: H&M The...

Fashion |In Pictures

& Other Stories unveils new branding under Jonathan Saunders

Fashion and lifestyle brand & Other Stories, part of the H&M Group, has unveiled new branding and the first pieces designed by newly appointed chief creative officer Jonathan Saunders. British designer Saunders, who joined & Other Stories in April to drive the brand forward into its next phase of growth, has revealed a new “brand spirit,”...

People

H&M Group’s head of AI strategy leaves after seven years

Linda Leopold, head of AI strategy at H&M Group since November 2023, has announced her departure. Via LinkedIn, she shared that she will conclude her seven-year career with the fashion group this summer to embark on a new path as an independent strategic advisor, writer, and speaker on AI. Leopold joined H&M in September 2018 as head of AI...

Member

Business

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

FeaturedMember

Business

H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

Member

Business

H&M Group invests in e-commerce platform Centra

H&M Group has taken a minority stake in Centra to power the fashion-focused e-commerce platform provider’s “next phase of global growth”. In a statement, Centra said the strategic investment from H&M Group, which includes H&M, Cos, Arket, & Other Stories and Weekday, will allow the e-commerce platform “to continue optimising its platform” and...

Member

Business

H&M Group officially brings Monki under Weekday online banner

The H&M Group is officially moving fashion brand Monki to the Weekday website, as part of a broader online strategy. Customers can now find Monki on the Weekday platform, along with brands such as Cheap Monday and Weekday itself. According to the company, this consolidation of brands on one platform provides “the ultimate shopping experience”....

People

& Other Stories appoints Jonathan Saunders as chief creative officer

& Other Stories appoints Jonathan Saunders new chief creative officer. He will assume the role in the first half of 2025 and will lead the brand's overall creative direction. The brand, part of the H&M Group, announced this in a press release to FashionUnited. Summary • Jonathan Saunders has been appointed chief creative officer of & Other...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

Retail

Arket to open its first store in Greece

Nordic design and lifestyle brand Arket, part of the H&M Group, is continuing its international expansion with the opening of its first store in Greece. The new store will be located in Athens and is due to open this year to become the brand’s first physical destination in Greece. Pernilla Wohlfahrt, managing director at Arket, said in a...