H&M Group news and archive

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

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H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

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H&M Group invests in e-commerce platform Centra

H&M Group has taken a minority stake in Centra to power the fashion-focused e-commerce platform provider’s “next phase of global growth”. In a statement, Centra said the strategic investment from H&M Group, which includes H&M, Cos, Arket, & Other Stories and Weekday, will allow the e-commerce platform “to continue optimising its platform” and...

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H&M Group officially brings Monki under Weekday online banner

The H&M Group is officially moving fashion brand Monki to the Weekday website, as part of a broader online strategy. Customers can now find Monki on the Weekday platform, along with brands such as Cheap Monday and Weekday itself. According to the company, this consolidation of brands on one platform provides “the ultimate shopping experience”....

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& Other Stories appoints Jonathan Saunders as chief creative officer

& Other Stories appoints Jonathan Saunders new chief creative officer. He will assume the role in the first half of 2025 and will lead the brand's overall creative direction. The brand, part of the H&M Group, announced this in a press release to FashionUnited. Summary • Jonathan Saunders has been appointed chief creative officer of & Other...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

Retail

Arket to open its first store in Greece

Nordic design and lifestyle brand Arket, part of the H&M Group, is continuing its international expansion with the opening of its first store in Greece. The new store will be located in Athens and is due to open this year to become the brand’s first physical destination in Greece. Pernilla Wohlfahrt, managing director at Arket, said in a...

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H&M Group invests in technology platform Voyado

Fashion giant H&M Group has acquired a minority stake in Swedish-founded retail technology platform Voyado, which empowers retailers, e-commerce businesses, and brands to build long-lasting customer relationships. In a statement, Voyado, which drives profitable sales by optimising e-commerce, creating personalised customer experiences, and...

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Secret Sales acquires H&M Group’s Afound

Off-price marketplace Secret Sales has snapped up digital fashion outlet Afound from its former parent company H&M Group. The move comes as Secret Sales looks to continue positioning itself as a “dominant force” in European off-price retail, an effort that has already been reflected in similar acquisitions over the course of the past few years....

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H&M reports Q2 results, expects June sales to decline

Hennes & Mauritz AB (H&M) group’s net sales increased by 3 percent in the second quarter to 59,605 million Swedish krona. In local currencies net sales also increased by 3 percent. Sales for the month of June are expected to decrease by 6 percent in local currencies with unstable weather in many of the H&M group’s large markets at the start of...

Fashion

H&M presents first mini collection made from regenerative cotton

Fashion brand H&M presented the first garments made from regenerative cotton yesterday. The six-piece H&M Studio mini summer capsule collection channels the holiday mood and includes two maxi dresses, two kaftans, and a bralette with matching flared skirt. “Each piece has been made using Regenerative Organic Certified cotton,” assures H&M in a...

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Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...