H&M Group news and archive

Secret Sales acquires H&M Group’s Afound

Off-price marketplace Secret Sales has snapped up digital fashion outlet Afound from its former parent company H&M Group. The move comes as Secret Sales looks to continue positioning itself as a “dominant force” in European off-price retail, an effort that has already been reflected in similar acquisitions over the course of the past few years....

BusinessFeatured

H&M reports Q2 results, expects June sales to decline

Hennes & Mauritz AB (H&M) group’s net sales increased by 3 percent in the second quarter to 59,605 million Swedish krona. In local currencies net sales also increased by 3 percent. Sales for the month of June are expected to decrease by 6 percent in local currencies with unstable weather in many of the H&M group’s large markets at the start of...

Fashion

H&M presents first mini collection made from regenerative cotton

Fashion brand H&M presented the first garments made from regenerative cotton yesterday. The six-piece H&M Studio mini summer capsule collection channels the holiday mood and includes two maxi dresses, two kaftans, and a bralette with matching flared skirt. “Each piece has been made using Regenerative Organic Certified cotton,” assures H&M in a...

Business

Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...

Podcast

Podcast: Senior Brand & Marketing Manager at H&M Group on her career trajectory

What is it like to work at H&M Group? In this episode of the podcast ‘Brand News’, Stephany, senior brand & marketing manager at H&M Group, talks about her 11-year experience at the Swedish fashion group. In the podcast, the manager talks about how she got started. To be more precise: during her studies as a shop assistant at H&M. Now a manager,...

Fashion

Cheap Monday relaunching with denim for the “next generation”

H&M Group’s denim brand Cheap Monday is relaunching at the end of summer with a curated assortment through Weekday's online shop and in select Weekday stores and retailers. Originally launched in 2004, Cheap Monday said its comeback would maintain its “edge and punk spirit while making it relevant for the next generation,” with a denim line-up...

Business

H&M’s latest sustainability report reveals continuation of eco-efforts

Swedish fashion retailer H&M has issued its annual Sustainability Report for 2023 where it provided a yearly overview of the progress it has made towards related goals, for which its outlook has continued to remain positive. In a release linked to the report, H&M Group’s head of sustainability, Leyla Ertur, said: “As the world faces significant...

People

Daniel Ervér replaces Helena Helmersson as H&M CEO

H & M Hennes & Mauritz AB has appointed Daniel Ervér as new president and CEO for the H&M group. He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group. Daniel Ervér, born in 1981, the company said in a statement, has worked within the H&M group for 18 years in various roles in different parts of the company,...

BusinessFeatured

H&M posts Q4 and full year sales growth

For the full year, H&M group’s net sales in SEK increased by 6 percent to 236,035 million Swedish krona. Excluding Russia and Belarus the increase was 8 percent in SEK and 1 percent in local currencies. The company’s net sales in the fourth quarter amounted to 62,650 million Swedish krona. Excluding Russia and Belarus the increase was 3 percent...

People

H&M Group names Hendrik Alpen as communications director

H&M Group has announced that Hendrik Alpen, currently head of engagement and transparency will take on the role as communications director. Alpen, the company said in a statement, will succeed Andreas Eriksson, who has decided to leave the company to explore new opportunities. The company added that Alpen has a long background within the...

Business

H&M sees net sales increase for FY23

Fast fashion giant H&M Group has said that its net sales for the 2023 financial year, spanning December 1, 2022, to November 30, 2023, increased by 6 percent, compared with the year prior. This amounted to 236.014 million Swedish krona (18.08 million pounds). Russia and Belarus were excluded from this total, yet the group reported that in this...

Fashion

H&M Group integrates AI for first time with custom clothing creation tool

H&M Group’s print-on-demand merchandise service Creator Studio has unveiled the retail group’s first use of AI, with a generative AI-powered custom clothing creation tool. The new AI tool enables anyone to mock up and produce garments utilising AI-generated custom visual artworks based on text input by the user. Meaning that anyone can play...