HYPEBEAST news and archive

Hypebeast to open US-based flagship building

Culture and lifestyle platform Hypebeast is set to open a seven-floor flagship space that will house the company’s entire ecosystem under one building. The location, which is scheduled to open in an event on June 17, will include a HBX New York flagship store, event space, office headquarters and Hypebeans café, contributing to the 25,000...

Business

Hypebeast plans NASDAQ listing through SPAC merger

Streetwear-focused media and e-commerce platform Hypebeast has announced plans to list on NASDAQ as part of a business merger with publicly-traded special purpose acquisition company (SPAC), Iron Spark. Hypebeast said Tuesday the planned merger is expected to provide up to 180 million dollars in total gross proceeds and result in a pro forma...

Fashion Featured

Neiman Marcus and Hypebeast launch shoppable showroom

Luxury department store Neiman Marcus has partnered with Hypebeast, the sneaker and streetwear authority, to launch a shoppable, virtual showroom featuring exclusive footwear from 11 luxury brands. The online campaign concept aims to bridge the respective influences of both retailer and the streetwear platform giving its customers and visitors a...

Video

Video: From surfers to celebrities: How Oakley expanded its fan base

Sports sunglass wear brands turned celebrity favorites, Oakley is one of the few eyewear brands that cater to both crowds. Given the recent nod to the 1990's trends Oakley has only grown in popularity with the help of a wide range of collaborations. In this 5-minute film, Hypebeast explains how Oakley has remained relevant to surfers, golfers...

Fashion Featured

New report reveals everything you need to know about the streetwear market

Hypebeast, the streetwear-focused online publication, has joined forces with PriceWaterhouseCoopers (PwC) in a report offering a comprehensive overview of the streetwear market. The duo surveyed nearly 41,000 streetwear consumers around the world to learn more about their spending habits and best-selling products. They also interviewed experts...