Womenswear trade show Pure London returned to the English capital from July 17 to July 19 for the first in-person, standalone edition since the beginning of the pandemic. Despite being set against a harsh backdrop of extreme heat across the London capital and elsewhere in the country, the event celebrated an upbeat edition, with brands, buyers,...
20 Jul 2022
UK fashion trade fair Pure London is returning to Olympia London at the end this week for the first standalone, in-person edition since the beginning of the pandemic. The event, running from Sunday July 17 to Tuesday July 19, will feature trend-led catwalk shows and keynote speakers including model and activist Arizona Muse and Fashionopolis...
14 Jul 2022
UK fashion trade show Pure London will shine a spotlight on Sicilian fashion designers, artisans, and brands when it returns to Olympia London later this month. Pure organiser Hyve Group said Monday that Regione Siciliana will be participating at the trade fair, with brands including Barocco Oro, Danié, Fiori D'Arancio, Curtis, Scocca,...
4 Jul 2022
The organiser of trade fairs Pure London and Moda said Monday the recovery of its in-person events from the pandemic is “considerably ahead of anticipated levels”. In the three months to June 24, Hyve Group said all nine of its scheduled in-person events took place, with the exception of three events in Ukraine. It said the first half of the...
27 Jun 2022
Pure Origin, the garment, fabric and supply chain sourcing section of British trade fair Pure London, will feature new dedicated pavilions from 20 countries when it returns in the summer. Those countries include the UK, Pakistan, Bangladesh, North Macedonia, Turkey, Peru, UAE, Italy, Madagascar, Jordan, China, Hong Kong, Uzbekistan, Japan,...
21 Jun 2022
Pure London organiser Hyve Group has reported a faster than anticipated recovery of its in-person events following the end of international lockdowns. The group, which also owns UK trade fairs Scoop, and Moda at Spring & Autumn Fair, reported revenue of 58.6 million pounds in the six months to March 31, up from 5 million pounds a year earlier....
24 May 2022
Hyve Group, the organiser of UK trade fairs Pure London, Scoop, and Moda at Spring & Autumn Fair, has launched a podcast series called Fashion Questions. The podcast aims to “give voice to a powerful network of fashion industry insiders”, with each episode featuring a different guest focusing on a different topic. Hyve said it has already lined...
5 May 2022
Leading UK trade fair Pure London has revealed a new campaign and website ahead of its first standalone show since the beginning of the pandemic this summer. The event will take place between July 17 and 19 at the iconic Olympia London in the heart of England’s capital, bringing together fashion and jewellery communities showcasing the latest...
29 Apr 2022
British trade fair operator Hyve said Wednesday it plans to sell its Russian business following the country’s invasion of Ukraine. The group, which runs fairs Pure London, Moda and Scoop, said it has entered into a conditional agreement with Rise Expo Limited to sell the business for a maximum cash consideration of 72 million pounds, wholly...
6 Apr 2022
Scoop x Pure closed the doors of its AW22 edition on Thursday, drawing to a close an upbeat three-day event showcasing over 172 contemporary and premium womenswear and accessory collections. Creative director of Scoop x Pure, Karen Radley, said she was “thrilled” with how this season’s show went, which took place from February 8-10 at the Turman...
11 Feb 2022
The UK’s largest fashion trade show Pure London is to return in 2022 after a two-year hiatus. The popular fair will return to the iconic Olympia London from July 17 to 19 for its SS23 edition with a host of new and returning brands, including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe,...
10 Feb 2022
Trade show Moda, also known as the National Footwear Show, has announced a line-up of over 160 footwear, fashion, accessories, and jewellery brands for its upcoming event in September. Moda will run alongside the leading home and gift show Autumn Fair for the first time, from September 5 to 8 at NEC Birmingham, as part of the organiser Hyve...
23 Aug 2021
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