Kidology news and archive

High end children’s wear a growing market in India

As per a category briefing by Euromonitor International, spending on branded kids’ wear products has been on the rise in urban India. The designer wear market for kids in India has plenty to leave parents and their little ones spoilt for choice. Perhaps this is why Armani Junior, the designer wear kids’ brand whose average transactions hover...

Featured

Fairs

CBME Fair: Seminar on kids’ wear industry adds zing

The CBME fair that took place in Mumbai recently, was well attended by big names from the kids’ wear industry. The second day’s top attraction was a seminar organized by DFU Publications on the topic ‘Paradigm Shift- WHAT’s NEXT in Kidswear’. It focused on the opportunities in kids’ wear market in India, and challenges it faces. Focus on...

Retail

Kidswear brand Kidology ties up with Snapdeal

Kidswear brand Kidology has tied up with e-tailer Snapdeal in order to increase its footprints across the country. Thus, it becomes the first kidswear brand in the portal’s The Designer Studio which already features creations by Ritu Kumar, Rajesh Pratap Singh and Manish Arora. For Snapdeal this partnership works well because they are expanding...

Retail

Kidology reworking price strategy to increase reach

Kidology, the popular multi designer store is planning to rework its prices for a wider audience. Kidology, at present, caters to the affordable luxury segment, with prices ranging from Rs 5,000 to 25,000. Now, it’s planning to revise prices and start at Rs 3,000 for garments and Rs 500 for accessories. The new price points will help it reach...

Featured

Retail

Kidology unveils winter/festive line of formal, occasion wear

Designer brand for kids was a rare phenomenon in India when Kidology was launched. However, things are changing now with international labels and Indian designers venturing into this untapped segment. “Being the first mover was a challenge, as until then no one had experimented with designer clothes for kids nor did our price points exist. We...

Featured

Fashion

Kidology to launch clothing range for teenagers

Kidology is all set to launch a new line for teenagers up to 15 to 16 years. The range will have kurtas, plazos, shraras, lehngas and will be unveiled within a couple of months. As Neha Sichar Mittal, Joint MD, Kidology explains, “The reason behind expanding to teenage category is because hardly anyone does anything for them. We are starting...

Fashion

Kidology spreads wings outside India

Designer kids’ brand Kidology is spreading its wings and looking beyond India. The company has already started export by retailing through a couple of stores in Dubai and will soon be in Abu Dhabi. Kidology is looking beyond Indian shores “We are speaking to couple of stores in North America as well. There is a huge potential to reach out to...

Fashion

Indian kids take to luxury fashion

While the repercussion of a global slowdown is still being felt by the retail industry, recent research reports suggest, the children’s wear market remained strong against men’s and women’s wear categories in the past one year. This has led to stronger competition among luxury brands to capture a larger pie of the lucrative market. And what is...

Fashion

Kidology: To add a new designer every season

With a dedicated focus on all modes of retail expansion from opening stores and distribution outlets in India to participating in exhibitions and expanding through online platform, Kidology is strengthening its presence in the kid’s segment. Established in 2009, Kidology is the first designer clothing brand for kids in India. Elaborating on the...

Fashion

Kidology: Raising the glamour quotient for children

Kidology’s road to success has just got smoother. The brand has partnered with a big US chain store which focuses on recreation centers for children with a play area, an apparel section and other sections dedicated to kids’ activities. The first such center will open in Mumbai and then elsewhere in India. Meanwhile Kidology opened its first...

Fashion

Kidology peps up kid’s designer wear market

Kidology, the designer brand for children, is focusing on controlling a major share in this niche segment in terms of its product and price positioning. Based on the tremendous response generated from their maiden flagship store at DLF Promenade Mall in New Delhi that was started in January 2010, the company is rapidly expanding. It may be noted...

Apparel

Namrata’s line for Kidology

Namrata Joshipura who loves color and embellishments has launched her first kidswear collection at the store Kidology. Appliqué flowers and sequins detailing have been executed in fresh colors. The use of vibrant colors in dresses and kurtas is meant to appeal to children. Apart from dresses, the collection also comprises of an ethnic wear line...