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TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

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Business

Lectra acquires majority stake in Launchmetrics

Lectra, which offers industrial intelligence solutions in the fashion, automotive, and furniture sectors, has acquired a majority stake in American company Launchmetrics, an innovative cloud-based SaaS marketing solutions platform. In a statement, Lectra said the acquisition would expand its activities into marketing for fashion, which would...

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