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Liva to foray into menswear, home textiles segment

Aditya Birla’s fabric brand Liva is planning to enter men’s wear and home textiles segments. Currently, it operates only in the women’s apparel segment. Recently, Liva collaborated with FDCI to promote greener, sustainable fashion Liva Eco. This is Birla Cellulose’s enhanced version of Liva fabric made from wood-derived fibers. Birla Cellulose...