Liva news and archive

Liva to foray into menswear, home textiles segment

Aditya Birla’s fabric brand Liva is planning to enter men’s wear and home textiles segments. Currently, it operates only in the women’s apparel segment. Recently, Liva collaborated with FDCI to promote greener, sustainable fashion Liva Eco. This is Birla Cellulose’s enhanced version of Liva fabric made from wood-derived fibers. Birla Cellulose...

Retail

Grasim Industries to foray into menswear with Liva fibre

Aditya Birla Group company Grasim Industries is looking foray into the menswear segment with eco-friendly viscose branded Liva fibre, produced by its sister company Birla Cellulose. The company's total viscose production has risen to 1,250 tons per day from 650 tons per day five years ago. The company has now announced Rs 5,000 crore fresh...

Retail

Birla Cellulose launches eco-enhanced variant of Liva called ‘Livaeco’

Birla Cellulose has introduced an eco-enhanced variant of Liva fabric called Livaeco. With Livaeco, Birla Cellulose is looking at systematically engaging with the textile value chain and offering fashionable clothing that is ecofriendly. Liva is a brand from the Aditya Birla Group. Over four years, Liva has become the preferred ingredient brand...

Retail

Aditya Birla Cellulose to groom fashion advisers to engage with consumers

Aditya Birla Cellulose best known for its brand Liva, is now grooming fashion advisors, who will engage with consumers in retail stores across the country. The move, is in line with the government’s Skill India programme, that intends to train about 300-400, 12th standard girls aged 17 to 20 and train them with skills to create awareness about...

Fashion

Now, Liva showcases its USP ‘fluidity’ with a TVC

Liva has launched a new TV campaign that shows lifeless garments coming to life after the infusion of Liva - a New Age fabric from Aditya Birla that infuses fluidity into garments. The USP of Liva is its drape. The vision is to provide Indian consumers a choice of fabric which can allow them to dress fashionably, yet be comfortable and fluid....

Featured

Fashion

Aditya Birla Group launches New Age fabric Liva Crème

A few years ago, Aditya Birla Group made an attempt at something that had never been tried in the Indian textiles industry. From a pure commodity product, the company has transformed VSF into a high quality aspirational brand popularly known as ‘Liva’. “I believe, there has been a phenomenal rise in the number of tagged Liva garments in the...

Featured

Retail

China loses leadership in global textile & apparel market India gains ground

With Indian companies going all out to offer global firms the best quality in best market price, the possibilities seem immense. The textile sector has also registered the highest growth in market cap in the BT500. Winds of change can be witnessed with Liva – Aditya Birla-owned, Grasim Industries' branding raw material, the very first in the...

Retail

Liva Connect launched, number of stores to go up to 4,000

Liva, the fabric launched by Aditya Birla Group, is on an aggressive growth path following its successful acceptance. From 2,000 stores at present, it aims to be in 4,000 stores in the domestic market. At the recently held ‘Confluence’ conference, a Liva accredited partner forum platform, a b2b digital platform, Liva Connect, was launched. It is...

Fashion

Liva brings saris to the fore at a fashion show in Kolkata

Liva organised an exclusive fashion show in Kolkata which had the brand’s first ever sari collection. The idea was to bring the saris back in vogue. Along with Liva, other sari brands associated with it such as Nilima’s Studio AV, Tatwamm, Aashirwaad and others displayed their creations. Their saris had been created with Liva fabrics which stand...

Fashion

Liva innovations highlight at Kolkata Fashion Expo 2015

Birla Cellulose, in its endeavour to bring together different players of the value chain under one platform for successful delivery of Liva promise launched the Liva Accreditation Partner Forum (LAPF). LAPF is a community of spinners, fabricators and processors who work closely with Birla Cellulose on innovation, quality and technology to...

Fashion

Birla Cellulose promotes S/S’16 Liva collection at 61st NGF

Birla Cellulose, the flagship company of Aditya Birla Group recently launched Liva, a New Age fabric brand with Bollywood actress, Kangana Ranaut, as its brand ambassador. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient to any piece of clothing. At the recent 61st...

Featured

Fashion

Birla Cellulose launches LIVA, the New Age fluid fabric

Aditya Birla group company, Birla Cellulose unveiled the much awaited New Age fabric brand ‘LIVA’, with brand ambassador and national award winning actress Kangana Ranaut. At the gala event, it also announced the launch of LIVA Accredited Partner LAPF and also held an exclusive fashion show. LIVA is a natural, fluid, and fashionable fabric which...