LOGO news and archive

Lacoste unveils Daniil Medvedev's signature logo

French fashion and sportswear label Lacoste has unveiled a new signature logo for tennis star and ambassador Daniil Medvedev. The logo was launched in celebration of the Russian tennis player’s first Grand Slam victory in 2021 and a world number 1 ranking last season and has been designed to characterise Medvedev’s personality on and off the...

Business

Hackett London reveals new logo

British menswear brand Hackett London, part of global fashion group AWWG, has unveiled a new logo inspired by “the contemporary simplicity of elegant men”. The new Hackett logo has been designed to capture “the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history,” explains the...

Fashion

Kenzo updates logo ahead of Baptista debut

Contemporary fashion label Kenzo has unveiled a new logo as it looks to “write a new chapter in its history” with the arrival of Portuguese designer Felipe Oliveira Baptista as its new creative director. The newly updated Kenzo logo has been designed ahead of Baptista’s first collection for the label, which will be presented during women’s Paris...

Retail

Galeries Lafayette unveils visual identity of its new Champs-Elysées store

Iconic French department store Galeries Lafayette has unveiled the logo and visual identity of its Champs-Elysées store, set to open on March 28. In the logo created by Michael Amzalag and Mathias Augustinyak, co-founders of Parisian design studio M/M, the names “Galeries Lafayette” and “Champs-Elysées” are combined in a futuristic font. As for...

BusinessFeatured

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...

Fashion

Zara changes its logo

While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has chosen to go the opposite direction. The fast fashion giant under Spanish conglomerate Inditex has unveiled a new logo in which its famous spaced-out look is ditched in favor of overlapping letters. In addition, the Z and the R have received curvy...