LuxExperience B.V. news and archive

Mytheresa takes more cautious view of full year in light of trade conflicts

Luxury online retailer Mytheresa is taking a more cautious view of the current financial year, despite “solid growth” in the third quarter. Mytheresa's revenues increased by 3.8 percent to 242.5 million euros compared to the same period last year. Gross merchandise volume also grew by 3.8 percent to 261.3 million euros. “The results for the...

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Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...