Madame news and archive

Madame aims to increase its presence, double sales by 2018

“India is an immense market, it's a diamond mine waiting to explode. As for Women’s wear, we all can notice that the category is getting well accepted in conjunction with the ethnic wear. I believe we will achieve growth in women’s wear verticals, being a decade into the business, we have learnt which vertical to focus more on and which trends...

Featured

Fashion

It’s the quirky season of prints for Madame

For a quintessential look, homegrown women’s wear brand Madame has the most notable patterns like animal prints, geometric prints and psychedelic checks. Colours like navy, rust and grey are in vogue. Prominent fashion weeks, held in the fashion capitals of the world, drives major source of inspiration for the company. “We keep the collection...

Retail

Madame opens large EBO in Chandigarh

Madame has opened an exclusive showroom in Chandigarh spread over 9,000 square feet. This is the 150th Madame store in India. A fashion brand for women, Madame is known for its classic designs and taste aimed at the young and expressive modern woman. The brand’s innovative and experienced team is ready with designs and styles in accordance to...

Featured

Retail

Madame ready with flowy silhouettes in pastel, solid blends for A/W

Popular women’s wear brand Madame has been making a mark with its styles and designs since the 1980s. Every year it introduces collections which are in tune with international standards. This year, too, it has brought out its Autumn/Winter collection and hopes to win hearts again. The brand has been growing significantly with a growth rate of 25...

Featured

Fashion

Madame celebrates winter with a trendy collection

With an innovative Christmas and winter collection already on shop shelves, Madame, the leading women's ready to wear brand is looking for 25 per cent growth from winter season. On the shelves is their new product range of sweat-shirts, sweaters, jackets, cardigans and skivvies, coats, long coats, blazers; shrugs, dresses and woollen tight, as...

Featured

Fashion

Fusion fashion tops the charts in Indian women’s wear

Indian and foreign brands are taking note of the rising interest in western clothing in India. However, the fact is that Indian women continue to prefer a blend of western and Indian wear. No wonder, fusion fashion is fast emerging as the hottest category in India. *From Ted Baker, Michael Kors, Calvin Klein, Vero Moda to Indian brands like W,...

Fashion

Madame to create an exclusive collection to sell online

Women’s western wear brand Madame is pushing its growth plans with new launches in the pipeline. The brand that is popular in India and the Middle East is now looking at online retail push and brand expansion. A brand for online retailIn a year’s time Madame plans to launch a line of apparels exclusively for online retail. “Right now there’s a...

Fashion

Madame to come up with premium studio collection

Ludhiana-based teens and women’s wear brand Madame is now planning to come up with a studio collection. This will be in the premium range. And along with the new launch, Madame is also looking to spreading its retail network making inroads in untapped markets. New collections for the season For the forthcoming season, Madame has seen good...

Fashion

Women’s casual wear: Changing tastes boosts growth

With the upwardly mobile young Indian women opting for cool, smart casual wear, the segment has got a renewed boost. Sensing growth opportunity, global and domestic brands are stepping up their offerings to match rising demand. With the growing economic independence of women, casual wear is becoming a preferred dressing option for women as it...

Apparel

Madame unveils mobile application for shoppers

Women’s fashion brand, Madame has unveiled a mobile application to make shopping easy for customers. Fashionistas can now pick their favourite products while checking Madame’s collections on their mobile and also buy them using their mobile phones at just a click. Understanding the need of the hour, the brand decided to reach out to fashion...

Apparel

Madame opens doors to first store in Nagpur

Madame has launched its first flagship store at the Empress Mall in Nagpur. The goal is to expand its concept stores in the country by opening a chain of such stores. The new store has a complete European touch with interiors conceptuality done by Spanish Architects, along with the collection that is premium and which is only available at its...

Fashion

Madame plans retail expansion in south India

A well known and established women’s western wear brand in north India, earlier restricted to teenagers and young mothers, Madame today has increased its target audience. Thanks to the rising number of consumers taking to western wear. Moving ahead, the brand is aiming for 25 to 30 percent growth. Looking Southwards for growth “We are planning...