Maybelline news and archive

Maybelline introduces virtual make-up in Microsoft Teams

Cosmetics brand Maybelline New York has launched its first-ever virtual make-up looks, created in collaboration with technology giant Microsoft to offer “a new way to get ready for video calls". The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style within a Teams meeting. Users can choose from 12 make-up looks...

Business

Maybelline teams up with Wattpad for Mental Health Awareness Month

Maybelline New York has revealed it will be partnering with the web novel platform, Wattpad, on a campaign for Mental Health Awareness Month. The #BraveTogether initiative has asked the Wattpad community to elevate stories related to mental health issues, prompting the platform’s mostly Gen Z writers to share their own stories on self-care and...

Fashion

Puma and Maybelline New York launch collaborative makeup collection

Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The duo did not specify when the collection will be launched, but said the...