Miniso news and archive

Miniso opens UK’s first ‘Blind Box’ store

Chinese lifestyle brand Miniso has opened its debut ‘Blind Box’ concept store in the UK, tapping into the TikTok trend, where fans unbox mystery collectable characters and toys packed in identical packages. The 430 square foot store, located on Shaftesbury Avenue in London, brings the blind box trend to life as an immersive experience and...

Retail

Miniso partners Flipkartto retail online

Value platform 2GUD has partnered Miniso in India to retail products online. 2GUD is a part of e-commerce marketplace Flipkart. Miniso is a Japanese designer consumer products brand. The agreement offers 2GUD online distribution rights for Miniso's products in India effective from this month-end and will enable the brand to reach 2GUD's...

Business

Japanese value retailer Miniso makes India a supply hub

Miniso is forging partnerships with manufacturers to make India one of its supply hubs. In the two years since its launch in India, the Japanese value retailer has opened 110 stores across 41 cities. The plan is to open about 70 stores this year. Miniso will purchase products in India and export to other countries. India will be the second...

Retail

ShopClues to sell Miniso’s products, move to boost retail in small towns

E-commerce platform ShopClues will use its tie up with Japanese-themed value lifestyle brand Miniso to increase sales and expand into Tier III and IV locations. ShopClues will now sell Miniso products on its multi-brand e-commerce platform following a partnership between the two businesses. ShopClues will retail products from five of Miniso’s...