Miu Miu news and archive

Video: Miuccia Prada's Miu Miu SS26 collection unveiled

Miu Miu, under the visionary direction of Miuccia Prada, presented its highly anticipated Spring/Summer 2026 collection, a true spectacle that solidified its position as a leading force in contemporary fashion. The full fashion show, a highlight of Paris Fashion Week, captivated audiences with its innovative designs and distinctive aesthetic,...

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Prada group: Christopher Bugg is the new chief communication officer

Prada Group has a new appointment. The company has appointed a new chief communications officer, effective immediately. Christopher Bugg, as explained in a statement from the Milan-based company, will be responsible for overseeing the global communication strategies of Prada Group and its brands: Prada, Miu Miu, Church’s and Car Shoe. Bugg will...

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Business

Prada results underscore weaker luxury demand

Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...

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Business

Prada Group's H1: Strong performance driven by Miu Miu's growth

Prada Group reported net revenues of 2.74 billion euros. This represents a 9 percent increase in the first half of 2025. Retail sales totalled 2.45 billion euros. This is a 10 percent year-on-year increase, with growth across all geographical areas. Retail sales for the Prada brand decreased by 2 percent year-on-year. Miu Miu achieved a 49...

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Fashion

Lyst Index Q2: Miu Miu reclaims throne and footwear dominates global desire

In a global environment marked by geopolitical tension and signs of a possible recession, fashion consumption has not stopped. However, it has evolved to adapt to the conditions of an uncertain context. During the second quarter of 2025, consumers worldwide have shown an orientation towards strategic spending, with a strong emotional and...

Retail|In Pictures

Inside the renovated Miu Miu London flagship

Italian fashion house Miu Miu has reopened its London flagship on New Bond Street with a newly conceived retail concept designed to be harmonious and welcoming. Located on the corner of New Bond Street and Bruton Street, the 7,500-square-foot flagship aims to offer a “sense of cultural exchange, conversation and the gathering of a spirited and...

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Business

Thanks to Miu Miu: Prada Group increases quarterly sales by 13 percent

Prada defied difficult market conditions in the luxury sector thanks to Miu Miu. Despite the uncertain global economic situation, the Italian fashion group Prada continued to grow in the first quarter. The company announced on Wednesday that the group generated sales of 1.34 billion euros in the period from January to March. This was 13 percent...

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Business

Prada continues investing in property with landmark Bond Street deal

Prada is once again placing a strategic bet on bricks-and-mortar retail, with the Italian luxury group reportedly close to acquiring the prestigious London property housing its Miu Miu boutique on New Bond Street. According to reports in WWD, Prada Holding is nearing a deal with asset manager M&G Investments to purchase the building for...

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Fashion |Opinion

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...

Fashion

Lyst Index reveals the most popular brands for Q4 2024

The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...

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Miu Miu without Design Director Dario Vitale

Miu Miu will have to do without Design Director Dario Vitale in the future. Vitale will leave the Italian fashion brand at the end of January, parent company Prada confirmed on Wednesday. The outgoing designer director informed his team of his resignation last Friday. Francesca Nicoletti, who has worked closely with Vitale at Miu Miu for years,...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...