MUSTANG news and archive

Mustang puts its best foot forward, plans to spread across India

One of the biggest manufacturers of socks in India, Mustang has been catering to the ever growing demand of the Indian consumer. In the last two years it has been growing consistently at 10-15 per cent and hopes to continue with that pace. At the same time it will continue to hold on to the current markets and varied products. Mustang is...

Apparel

Mustang aggressive on establishing global reach

Aiming to create a global brand by strengthening its distribution network, Mustang Sock & Accessories founded by Naazneen Katrak26 years ago, is focusing on establishing the brand. In 2004, Naazneen Katrak collaborated with Lubeina Shahpurwala, who joined as co-director at Mustang. Their successful collaboration is evident through the production...

Fashion

Mustang to open own kiosks next year

Planning to launch five kiosks by next year, brand Mustang is looking to focus on legwear, while also adding to its range range of scarves and gloves sometime in future. The company is also in the process of getting socks manufacturers together to form an association. “It will represent the socks industry. It will help us talk to yarn suppliers....

Apparel

Mustang unveils ‘Saddi Dilli’ campaign

Mustang Socks & Accessories, a leading manufacturer, distributor and retailer of socks and accessories in India, has unveiled its first campaign called ‘Saddi Dilli’. This social media initiative is aimed to develop designs with Mustang fans based on the ‘Saddi Dilli’ theme after the successful response from their ‘Aamchi Mumbai’ collection in...

Fashion

Mustang on a capacity and retail expansion spree

Mustang, the leading socks brand which also caters to brands like Adidas, Ginger, Next, Debenhams, now holds almost 10-15 percent market share in India. “The next wave of growth in this industry will be seen in the Tier I and II markets where brands have achieved significant awareness but limited availability. There is a potential if you cater...

Fashion

Shoppers Stop to open 18 new stores

Shoppers Stop, India’s leading departmental store chain has already put the slowdown behind it and is drawing up aggressive expansion plans. In the next 30 months, Shoppers Stop plans to open 18 new stores and invest around Rs 200 crore in these stores. “These stores would be spread all over India. New cities that we are looking at are --...

Fashion

Playboy and Mustang in Shoppers Stop

Shoppers Stop, India's leading departmental store chain, has recently signed up with two international apparel brands Playboy Apparel and German brand Mustang Jeans to be sold through their retail stores. "Playboy Apparel is a youth, street wear brand meant for both men and women. It will cater specifically to the 16-35 year age group," says...