NFTS news and archive

Toms enters the metaverse with its first NFT collection

Footwear brand Toms is bringing its social impact model to the metaverse with their first NFT collection to raise money for its impact partner, International Medical Corps. Toms has created 10 limited-edition NFTS that showcase the key moments in the footwear brand’s history. From the first classic Alpargata that started it all in 2006 to its...

Fashion Featured

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

Fashion |In Pictures Featured

Adidas Originals launches inaugural NFT wearables collection

Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...

Fashion

Clearpay drops NFTs with Richard Quinn

Clearpay, the sponsor of London Fashion Week, has teamed up with Richard Quinn and the British Fashion Council to offer limited-edition floral rose NFTs to “lucky customers” to celebrate the city-wide LFW celebrations until October 13. The large rose NFTs pay homage to Quinn’s spring/summer 2023 collection and will give fashion fans access to an...

Fashion

Pronovias is first bridal brand to create NFTs

As the first bridal brand, Spanish luxury bridal house Pronovias has entered the metaverse with its launch of three NFT wedding dresses as part of the soon to be released 2023 Versailles collection. The digital dresses are a sneak preview of the collection reveal that will take place at the Pronovias fashion show during Barcelona Bridal Fashion...

Fashion

Roksanda to launch purchasable NFTs during LFW

Roksanda will launch a series of NFTs as part of her autumn/winter 2022 collection during London Fashion Week in a partnership with Clearpay to bring “digitisation, accessibility and innovation to fashion lovers everywhere”. The designer is hosting a catwalk show for her upcoming collection on Monday, February 21, and the demi-couture finale...

Fashion Featured

Digital Fashion Week New York concludes

From February 10 to 13, the first part of Digital Fashion Week New York (DFWNY) took place, bringing together creators and innovators from the fashion and tech industry working at the vanguard of the digital fashion movement. DFWNY - which is not to be confused with the digital iteration of the classic New York Fashion Week - was held as a...

BusinessFeatured

Nike joins fashion's fight to halt 'unauthorised' NFTs

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications. Nike became the latest company to file a lawsuit over the issue on Thursday -- suing shopping platform StockX for creating and marketing NFTs with its logo and branding. It follows a lawsuit last...

Fashion

Digital Fashion Week NY to explore future of fashion and metaverse

Digital Fashion Week New York (DFWNY) kicks off next week with a virtual event looking to explore the future of fashion and the potential of the metaverse. Taking place from Thursday February 11 to Sunday February 13, DFWNY will feature a mixture of virtual and physical runway shows, exhibitions, digital screenings, panel discussions and...

Fashion

Givenchy auctioniong 15 NFTs by Chito

Givenchy will be putting up 15 non-fungible tokens (NFTs) by graphic artist Chito up for auction. The news was reported by Yahoo. Chito recently worked with Givenchy for the brand’s resort 2022 collection creating graphic patterns for select pieces. The auction will be featured on OpenSea and will benefit The Ocean Cleanup, a Dutch organization...

Fashion

The Metaverse could be lucrative for luxury brands

The Metaverse could be a lucrative channel for luxury brands, according to an analysis by investment bank Morgan Stanley. In tangible terms, the financial services company says the growing digital demand for luxury goods is a 50 billion dollar revenue opportunity. Whilst these projections are difficulty to quantify and new revenue streams in the...