Nike news and archive

Nike appoints chief information officer

Cheryan Jacob has been appointed to the role of chief information officer (CIO) for Nike, a position the US sportswear giant created this month to support its global engineering team, as reported by Bloomberg. Jacob is trained in both technology and business, having started his career in India as a computer architecture and hardware engineer. In...

Fashion

Nike intensifies legal battle against customisation industry

When Nike filed a lawsuit against The Shoe Surgeon last week for unauthorized sneaker customisation, it was more than a move to protect intellectual property, as the sportswear giant seeks to quash third-parties customising its products. The lawsuit is part of a broader strategy employed by Nike and other luxury brands to combat the rising tide...

CultureFeatured

Cultural Olympics: The fashion events surrounding the sporting spectacle

The Summer Olympics begin next week in Paris. However, preparations for the sporting spectacle have caused a stir in the fashion capital's calendar – runway shows have been cancelled or relocated, and some brands and buyers have stayed away this season in the face of logistical difficulties and higher costs. Despite all the challenges, the...

Business

Nike files 60 million dollar lawsuit against the Shoe Surgeon

Sportswear giant Nike is accusing American shoemaker Dominic Ciambrone, better known as The Shoe Surgeon, of unauthorized use of trademarks and counterfeiting of his designs. Nike is launching a $60 million (55.04 million euro) lawsuit against The Shoe Surgeon, as compensation for the alleged damages. This was reported by the Instagram account...

BusinessFeatured

Adidas gains ground as Nike sales stumble

In a surprising turn of events, Adidas appears poised to capitalise on rival Nike's recent missteps, with analysts projecting strong second-quarter results for the German sportswear manufacturer. The resurgence of Adidas' classic Samba and Gazelle models, coupled with Nike's unexpected forecast of declining annual sales, which saw shares fall as...

Fashion

Haute athleisure: Jacquemus reimagines Nike as Paris prepares for Olympic Games

Nike and Simon Porte Jacquemus have unveiled their third collaborative collection, blending fashion with athletic wear in a nod to Paris, host city of this summer's Olympic Games. The partnership, which began in 2022, continues to push boundaries between performance and style. The latest offering includes 10 lifestyle pieces, from tracksuits to...

BusinessFeatured

Nike posts drop in Q4 revenues

Nike's revenues for the fourth quarter of 12.6 billion dollars, were down 2 percent on a reported basis and flat on a currency-neutral basis. Full year revenues were 51.4 billion dollars, up 1 percent on a currency-neutral basis versus the prior year. "While we are encouraged by our progress, our fourth quarter results highlighted challenges...

Fashion Featured

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...

Business

Nike forges ahead with European layoffs as part of multiyear cost-cutting drive

Nike is streamlining its European operations with a multiyear cost-cutting drive. This includes layoffs of approximately 2 percent of its workforce, including cutting staff at its European hub in Hilversum, The Netherlands. The staff reductions at the campus, known internally as EHQ and home to over 2,000 employees, come as Nike aims to slash 2...

Business

Nike clears legal hurdle over three stripes on apparel in Germany

A German court has ruled in favour of Nike in a long-running trademark dispute with Adidas, allowing the US sportswear giant to include three stripes on some of its trouser designs sold in the country. The ruling, which comes after a second appeal hearing between the two brands, is seen as a significant victory for Nike in its battle against...

Business

Stripes on Nike sports pants violate Adidas' trademark rights

Sportswear brand Nike may no longer sell a particular pair of sports trousers in Germany because they are very similar to competitor Adidas' three-stripe design. This was decided by the Oberlandesgericht (a form of the higher court, ed.) Düsseldorf on Tuesday in an appeal case. In the case of four other trousers whose stripe design Adidas had...

Business

Nike to axe over 700 jobs from its Oregon headquarters

Nike's Oregon headquarters is set to eliminate approximately 740 jobs by late June as part of its multiyear cost-cutting plan. Michele Adams, Nike’s vice president of people solutions, disclosed this intention in a filing with the state of Oregon on Friday, describing it as a “second phase of impacts” as the world’s largest sportswear company...