Nike news and archive
Video: Nike presents Nikeland on Roblox
In this video, Nike has presented Nikeland virtual experience on Roblox. Watch the video below. Click here to read more about the experience. Video: Nike via YouTube Photo credit: Image: Nike x Roblox
19 Nov 2021
Nike launches ‘Nikeland’ on Roblox
Sportswear giant Nike has revealed a new virtual world through the online digital platform, Roblox, entitled ‘Nikeland’. The bespoke environment, created by Nike, turns the brand into an immersive 3D space with a backdrop featuring Nike’s world headquarters. Buildings and fields within the virtual world draw direct inspiration from the real-life...
19 Nov 2021
Nike and Hibbett donate 100,000 dollars to schools
Nike and Hibbett have awarded 10,000 each to ten high school girl’s basketball programs through their Support Her Sole campaign. The schools, which were selected from the states of Alabama, Georgia, Kentucky, North Carolina and Oklahoma, will support their women’s basketball programs through the grant with shoes, equipment, travel and more....
17 Nov 2021
Nike delays Travis Scott sneaker launch
Nike Inc. is delaying the Travis Scott collaboration sneaker after the controversy surrounding the musician’s Astroworld Festival which left 10 people dead. The news was reported by Bloomberg. The collaboration was between Nike and Scott’s label Cactus Jack. “Out of respect for everyone impacted by the tragic events at the Astroworld Festival,...
16 Nov 2021
Louis Vuitton ranks as most valuable luxury company in Interbrand’s 2021 Top Global Brands
Louis Vuitton has ranked as the most valuable luxury company in Interbrand’s 2021 Top Global Brands report. The French luxury maison ranks at number 13 and is the only fashion company featured in the top 20. Chanel and Hermès rank as numbers 22 and 23 respectively. The top three spots are taken by tech giants Apple, Amazon and Microsoft. H&M and...
2 Nov 2021
Why Nike filed to trademark virtual sneakers and clothing
Nike has filed an application to trademark its digital products, including virtual sneakers and clothing. The US sportswear giant filed four requests with the U.S. Patent and Trademark Office on October 27 according to Bloomberg, to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and...
2 Nov 2021
Nike tops list of highest performing sneaker brands at resale
Sneakers dominate the resale market, that much we know, but which styles and brands are the stars, yielding the biggest return on the original investment? A new study by Money.co.uk, a London-based price comparison site, which collected data from the Stock X website and used the average change in price premium to determine how certain products...
31 Oct 2021
Comme des Garçons to release newest collaboration with Nike
Japanese label Comme des Garçons has revealed its latest collaboration with sportswear giant Nike, in the form of the Air Foamposite One. The shoe initially debuted in Tokyo on the Comme des Garçons runway, for its AW21 line entitled ‘Darkroom’. The name hints at the method designer Rei Kawakubo adopted in the process of designing the shoe,...
28 Oct 2021
Nike partners with Uno on collection
Nike is collaborating with Uno on a product line developed alongside NBA player Giannis Antetokounmpo. Featuring footwear, apparel and a specially branded Uno deck, the products invoke the classical imagery of Uno, incorporating its colour scheme and design elements. “I want every product to be genuine and authentic,” said Antetokounmpo. “The...
28 Oct 2021
Nordstrom and Nike partner with Black Owned Everything
Multibrand retailer Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder Zerina Akers. The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed alongside new Nike and Jordan collections in the...
22 Oct 2021
These Nike Air Jordans are set to be the most expensive auctioned sneakers of all time
Sotheby’s has opened bidding on what will be the most expensive sneaker ever sold at auction: a pair of Nike Air Ships worn by Michael Jordan. Current bidding is at 1.1 million dollars, with estimates of a sale to reach 1.5 million dollars. The British auction house says the sneakers are accompanied by a Letter of Provenance from its owner, Mr....
18 Oct 2021
Sneaker prices are rising at the fastest rate of inflation in 20 years
Everything from supermarkets to fuel to fashion seems to be getting more expensive. Footwear is the latest category to see an increase in prices, as inflation surges at the fastest rate in 20 years. In the U.S., consumer prices have risen 5.4 percent in September alone, with further increases expected throughout the remained of 2021 and the...
14 Oct 2021