One8 news and archive

One8 helps Puma sales surge nearly 10 percent in India

German sportswear brand Puma has cemented its leadership position as the country’s number one sports brand with a revenue growth of 23 percent in fiscal ’19, in a market where retail spending has been sluggish due to a general slowdown. Puma put up a good in Tier II and III markets. Its online sales soared 27 percent, offline clipped at 15 per...

Fashion

One8 teams up with Puma to launch athleisure for boys

Virat Kohli’s brand One8 has launched athleisure for boys in collaboration with Puma. The collection comprises a range of sneakers, tees, shorts, active pants and accessories such as backpacks and beanies for boys aged 4 to14 years. One8 is a brand run by Indian cricket captain Virat Kohli. Puma is a German sportswear brand. The collection will...

Retail

Virat Kohli to launch men’s innerwear range one8

Indian cricket captain Virat Kohli will launch a new men’s innerwear range under his 'one8' brand in association with Artimas Fashions, a subsidiary of Lux Industries. One of the highest-paid sports celebrity in the country, Kohli has a Rs 110-crore deal with German sports and athleisure brand Puma for one8-branded appaewl, footwear and...

Retail

Virat Kohli launches premium innerwear, sleepwear line under One8

Indian cricket captain Virat Kohli is ready to launch a collection of premium men’s innerwear and sleepwear under his brand ‘One8’. Kohli has entered into an exclusive brand licensing agreement with Kolkata-based Lux Industries for designing, manufacturing and marketing the range. Kohli plans to launch his private line of innerwear including...