outdoors news and archive

Peak Performance to open first UK store in London

Scandinavian outdoor brand Peak Performance, owned by Amer Sports, has confirmed it will open its first-ever store in the UK later this year as part of its global expansion plans. Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoorwear...

Retail |In Pictures

Patagonia opens first store in the Netherlands

Outdoor technical apparel and accessories brand Patagonia has opened its first store in the Netherlands in Amsterdam to serve as both a retail store and a space for local activist and sports communities. Located at historic Singel 465-467, the store offers the brand’s technical products for outdoor sports, including climbing, snow sports, and...

Fashion |In Pictures

Merrell and Sweaty Betty collaborate on a hiking collection

Wolverine Worldwide sister brands, outdoor footwear brand Merrell and British activewear retailer Sweaty Betty have joined forces for the first time on an exclusive outdoor hiking capsule collection for women. Launching on March 25 on Merrell’s website and then on Sweaty Betty from April 2, the collaboration is in celebration of “sisterhood...

Fashion |In Pictures Featured

Woolrich unveils new Black Label by Todd Snyder

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American designer Todd Snyder for autumn/winter 2024. Snyder, who was brought on as the new label’s creative director in November 2023, has been tasked with bringing together Woolrich’s rich heritage as a storied American brand with his contemporary and...

PeopleFeatured

66°North strengthens leadership and opens US headquarters

Icelandic B Corp outerwear brand 66°North is ramping up its global expansion plans with the opening of a US headquarters in New York and the appointment of its first chief commercial officer as it looks to become the first truly global Icelandic brand. In a statement, 66°North said that Jeppe Møller will take on the newly created role of chief...

Business

LionRock acquires outdoor brand Haglöfs

Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation. Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware. Daniel Tseung, founding partner at LionRock, said...

Retail |In Pictures

Klättermusen opens first UK store

Swedish mountaineering brand Klättermusen has opened its first UK store on King’s Road, London. Klättermusen, known for its refined and durable outdoorwear, introduces its “neighbourhood-focused retail concept” in London, showcasing its premium ready-to-wear catering for expeditions, hiking, and skiing, as well as its range of backpacks and...

Business

Evercreatures parent company Astbury Collections acquired by Rouchette

UK-based Astbury Collections, which includes welly boot brand Evercreatures, has been acquired by French footwear company Rouchette. Rouchette, which had previously been a supplier to Evercreatures, said that the purchase is part of its strategy to bolster its presence in the UK and it will “bring significant inward investment” of up to 500,000...

Fashion Featured

Sealskinz launches first apparel collection and strengthens leadership team

British outdoors waterproof accessories brand Sealskinz, which was acquired by Ted Baker founder Ray Kelvin in November last year, has launched its first-ever apparel collection and named a new director of digital and marketing. Sealskinz, known for its gloves, hats and three-layer socks, is expanding into apparel with a debut collection aimed...

Fashion

White Mountain signs licensing agreement with Mirage Fashion Group

Footwear brands White Mountain and Cliffs, part of American Exchange Group, have signed a new licensing agreement with Mirage Fashion Group, a privately held global outerwear company. In a statement, White Mountain and Cliffs said that Mirage Fashion Group will distribute rain, lightweight and heavyweight outerwear for women, men and kids for...

Business

Jack Wolfskin signs with Irish distributor Bleubird

German-based outdoor brand Jack Wolfskin is expanding its presence in Ireland after signing a deal with Belfast-based outdoor lifestyle equipment distributor Bleubird. The deal will see Bleubird representing Jack Wolfskin as its exclusive partner throughout the Republic of Ireland and Northern Ireland, effective immediately. Steve Rosier, UK...

Retail

Gramicci to open debut store in Covent Garden, London

Outdoor and lifestyle clothing brand Gramicci has selected Seven Dials in Covent Garden, London for its first-ever physical store. The US brand, known for its high-quality, minimalistic, hard-wearing, and functional outdoor fashion, will open its debut store in May. Located at 3 Earlham Street, the 1,400 square foot store will house the brand’s...