Outerknown news and archive

LA brand Outerknown partners with Joe’s Blackbook on student scholarship award

Sustainable apparel brand Outerknown has partnered with Joe's Blackbook on a scholarship opportunity for juniors at a handful of the top U.S. design schools. The brief is to redesign Outerknown's signature item, the Blanket shirt, in a genderless silhouette using its signature twill weave. The winner will receive a 10,000 dollar scholarship and...

FairsFeatured

Labels to Watch: 5 Brands to look out for at the upcoming Pure London x JATC

As we continue to descend into the trade fair season, participating brand rosters are beginning to be unveiled for each respective show. This remains true for the newly combined Pure London x JATC – two UK trade shows that announced a merger last year in a bid to boost both their offer and reach. And it appears the move has received a stamp of...

Fashion

Three sustainable menswear brands to keep an eye on

Whether we’re looking at casual, adventure-ready styles or timeless loungewear, here are three menswear brands that are both consciously and stylishly interesting. Outerknown Founded by World Surf League champion Kelly Slater in partnership with designer John Moore, Outerknown creates fair trade men’s clothing that’s eco-friendly and features...

Fashion

Outerknown teams up with foundation for sustainability initiative

Sustainable fashion brand Outerknown — which was co-founded by professional surfer Kelly Slater — has partnered with the Ellen MacArthur Foundation for its first Jeans Redesign initiative, which plans to tackle waste, pollution and harmful practices during the production of jeans. According to an announcement from the brand, Jeans Redesign...

Fashion

Outerknown introduces world’s first merino wool boardshorts

Californian lifestyle brand Outerknown, founded by surf legend Kelly Slater and designer John Moore, has created the world’s first boardshort crafted from 100 percent Australian Merino wool. Developed together with and certified by The Woolmark Company, the new merino wool boardshorts have been named the ‘Woolaroo’. "In our constant quest to...