Paris 2024 Olympics news and archive

2024 Olympics: Decathlon transforms its Olympic partnership into commercial success

Decathlon has associated its name with the most important sporting event of the year by designing the volunteers' kit for the Paris Olympic Games and the outfit worn by the torchbearers at the opening ceremony. The company's partnership with the 2024 Olympics has also boosted its sales figures. According to Bastien Grandgeorge, managing director...

Fashion

LVMH leaves indelible mark on Paris Olympics

As the curtain fell on the Paris 2024 Olympic Games, luxury conglomerate LVMH ensured the closing ceremony was as stylistically noteworthy as the opening, where Lady Gaga and Celine Dion had set a high bar in custom Dior ensembles. The French luxury goods titan, serving as a creative partner for the Games, strategically utilised the global event...

Culture

Louis Vuitton explores the sportiest version of Paris in its new city guide

It is 30 years since Louis Vuitton first published its City Guide to Paris, a tourist guide to the city of fashion that has been updated this summer, accompanied by a sportier version in the context of the Olympic Games. Featuring an updated address directory and animated pages with photographs and color drawings by guest artists, photographers...

Fashion

Dior shines in Paris in the heat of the Games

The house of Dior, a firm intrinsically linked to the essential practice of French Haute Couture, has ended up occupying a preferential and honorable place in the festivities on the occasion of the inauguration of the Paris 2024 Olympic Games. An event that is serving to offer a renewed and dazzling image of the city, at all times, and as could...

Fashion Featured

'Queer Fashion' in Paris: French fashion designers break with Olympic tradition

The opening ceremony of the Olympic Games in Paris demonstrated courage in terms of fashion. And it was not just designs from the houses of the luxury group and official Olympic partner LVMH were in the spotlight, but also young talents. With the selection of costumes and designers, those responsible for artistic direction and costumes, Thomas...

Fashion Featured

Luxury fashion's Olympic ambitions go beyond sportswear

On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...

Fashion

LVMH and Paris 2024 unveil sustainable designs for Olympic ceremonies

Luxury conglomerate LVMH has revealed its latest contributions to the Paris 2024 Olympic and Paralympic Games, showcasing a blend of heritage craftsmanship and sustainable innovation. The group, serving as the event's lead sponsor, has designed eco-friendly outfits for medal bearers and bespoke medal trays, adding to its previously announced...

Fashion |In Pictures Featured

Laura Weber unveils Olympic uniforms for Team Ireland

Irish-born, New York-based Laura Weber, best known for embroidering the Gabriela Hearst-designed evening dress and coat Jill Biden wore for her husband’s inauguration, has unveiled the formal uniforms that Team Ireland will wear to the Paris 2024 Olympics. Weber, through her brand LW Pearl, has designed Team Ireland’s opening and closing...

Fashion |In Pictures Featured

Ralph Lauren unveils Team USA Olympic uniforms

American fashion house Ralph Lauren has unveiled Team USA’s Americana and preppy athleisure opening and closing ceremony outfits for the Paris 2024 Olympics this summer. The 2024 games mark the ninth time Polo Ralph Lauren has been the official outfitter of the US Olympic and Paralympic teams, and the American brand has designed opening and...

Fashion |In Pictures Featured

Ben Sherman unveils official Team GB ceremony wear for Paris 2024 Olympics

British brand Ben Sherman, owned by Marquee Brands, is returning as Team GB’s official supplier for the upcoming Paris 2024 Olympics this summer. For the third consecutive Olympic Games, Ben Sherman will outfit the official Team GB delegation in exclusively designed looks for the Opening and Closing Ceremonies, which draw inspiration from the...

Fashion Featured

Berluti unveils Team France’s Olympic opening ceremony outfits

With 100 days until the opening ceremony of the Paris 2024 Olympic Games, French luxury menswear fashion house Berluti has unveiled Team France’s outfits designed to embody “true elegance à la française”. The LVMH Moët Hennessy Louis Vuitton-owned brand said it wanted to bring together the “savoir-faire and experience of its artisans to ensure...

Fashion |In Pictures

Lululemon unveils Team Canada’s Olympics uniform

Vancouver-based activewear brand Lululemon has unveiled Team Canada’s summer athlete kit for the Paris 2024 Olympic and Paralympic Games. This marks the second time the Canadian brand has dressed its home country's Olympic and Paralympic teams but the first time it is creating athlete kits for warm weather. Calvin McDonald, chief executive at...