Pepe Jeans London news and archive

Pepe Jeans London launches its own responsible innovation program

London - Pepe Jeans London has launched a new, responsible innovation initiative to help accelerate the denim industry shift to more sustainable production methods. Entitled 'Tru-Blu', the new program will see Pepe Jeans London launch a series of eco-minded protocols over the next coming months which will be adopted by the company to set the new...

RetailFeatured

Pepe introduces ‘Custom Studio’, enables designing own jeans

In 1973, Shah brothers, Nitin, Arun and Milan, launched the eponymous label Pepe Jeans London from a little stall on Portobello Road. Here they would spend weekends customising jeans for London’s most fashionable folks. And as Pepe states, customisation is at its heart. What could be a bigger illustration of the statement they live by, than...

Retail

Pepe Jeans eyes India for expansion

Pepe Jeans London is looking to India for expansion, where it aims to more than double its current store operations from 200 up to 500 stores. Pepe Jeans, which is owned by Lebanese group M1 and LVMH subsidiary L Capital Asia, is looking to increase sales in the next three years, both via store expansion and introducing new categories such as...

Fashion

Pepe Jeans London to diversify into kid’s wear by 2015

Pepe Jeans London, the leading denim brand present in over 60 countries spread over 5 continents, is looking to enter the kids’ wear space in India by the end of the next financial year. Internationally, Pepe Jeans has a strong, kids’ and junior wear line and the brand is doing well in this segment. Pepe Jeans is banking on Indian kids’ wear...

Apparel

Zoom launches fashion reality show

Keeping in mind viewers’ insatiable appetite for glitz and glamour, Zoom has launched a fashion reality modelling series to lay down the rules of the industry and groom aspiring models by honing their capabilities and preparing them for the challenging fashion world. Presented by Pepe London and powered by Yamaha, renowned stalwarts from the...

Fashion

Pepe Jeans London: Focusing on aggressive retail growth

From its origins as a tiny market stall on London’s chic Portobello Road in 1973, Pepe Jeans London has come a long way. The more than dollar half a billion denim and casual wear brand, has transformed itself to one of the fastest growing casual wear brand in Europe. Today, it has a presence in over 80 countries across the world. In India, Pepe...

Fashion

Pepe: Kids’ wear the next stop

Pepe Jeans London that has emerged as a top lifestyle brand in India has plans to venture into the booming kids’ wear category in the near future. The brand also has an aggressive retail plan and is looking at increasing its flagship stores across India. Launched in India in 1989, Pepe is currently a leading player in the premium jeans and...