Pronovias Group news and archive

Pronovias Group acquired by new consortium of investors

Bridal fashion company Pronovias Group is set to fall into a new set of hands following an acquisition by a group of investors. Majority ownership of the conglomerate, which operates the likes of Pronovias, Vera Wang Bride and House of St. Patrick, will be passed over to a newly formed consortium of investors led by firms Bain Capital and MV...

Fashion |In Pictures Featured

Vera Wang launches affordable bridesmaid collection with Pronovias

Vera Wang Bride, the luxury bridal brand launched by Pronovias Group in September 2021, is adding an affordable bridesmaid collection of dresses and jumpsuits to its offering. The Vera Wang Bridesmaids collection offers a new direction for bridesmaids with modern, minimalistic styles in a colour palette ranging from soft pales to bright neon and...

BusinessPartner Content

Pronovias Group teams up with BCRF the fight against breast cancer with the action #PronoviasPink

Pronovias Group, the world leader in the luxury bridal sector, presents #PronoviasPink, an international action in which the company is teaming up with the most prestigious associations and foundations in each country working in the global fight against breast cancer. #PronoviasPink consists of raising funds through the donation of the total...

Fashion |EXCLUSIVE Featured

Pronovias Group takes a step towards sustainability with #WeDoEco collection

Pronovias Group is taking the next step towards sustainability within the company. The bridal fashion group is launching the first line of dresses sustainably made: #WeDoEco. The initiative is part of Pronovias Group's goal to elevate the bridal industry to a better standard. The collection consists of two parts. The first is a collection of...

Business|CEO INTERVIEW Featured

Pronovias CEO: 'Crisis or not, love is never cancelled'

If any segment of the fashion industry has been hit hard by the corona crisis then it is bridal fashion; or so you would think. "The bridal fashion industry is very resilient," says Amandine Ohayon, CEO of the Pronovias Group, during a telephone conversation with FashionUnited. "Of course, the situation is not ideal and 2020 is difficult, but...