Rental news and archive

Strathberry launches ‘Borrow a Bag’ experience with Kimpton Hotels in Scotland

Scottish luxury accessories brand Strathberry is partnering with the Kimpton Charlotte Square Hotel in Edinburgh and Kimpton Blythswood Square Hotel in Glasgow allowing guests to borrow one of its signature handbags. The exclusive ‘Borrow a Bag’ experience is an extension of Kimpton Hotels’ signature ‘Forgot it? We’ve Got It!’ programme and...

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Business

CaaStle reportedly secures bridge loan to support Chapter 11 process

CaaStle has seemingly found a light at the end of the tunnel. The US fashion rental platform, which has worked with brands like LK Bennett and Derek Lam on branded rental offerings, is believed to have secured a 2.75 million dollar bridge loan to help support an impending Chapter 11 process and despite an ongoing lawsuit. According to a letter...

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Business|Interview

Clothing rental as a business model: 6 Lessons from 10 years of Lena the Fashion Library

Many clothing rental companies have come and gone in recent years, but Netherlands-based Lena the Fashion Library has remained steadfast. Co-founder Elisa Jansen admitted that it wasn't always easy, having only found the perfect pay-as-you-borrow business model after five years. “You have to be patient and really dare to test it if you are going...

Business

Fashion rental app Pickle secures 12 million US dollars Series A funding

American peer-to-peer fashion rental app Pickle has announced a 12 million US dollar Series A funding round co-led by FirstMark and Craft Ventures, with participation from Burst Capital and FJ Labs, investors known for backing leading marketplaces and consumer brands like Airbnb, Uber, Pinterest, Alibaba, and Yelp, as it looks to become the...

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Business

Clothing rental: Sustainable alternative or hidden ecological fault?

The idea of renting clothes rather than buying them is convincing more and more consumers, especially as the fashion industry continues to be widely held responsible for heavy CO2 emissions. Indeed, with an annual growth of 10 percent, the clothing rental market seems to meet a need for more responsible commitment, particularly to limit the...

Retail

Club L London launches rental offer with Hurr

Womenswear brand Club L London has launched a pop-up rental offering at Hurr’s Selfridges Oxford Street space, where it will be hosting the experience until November 26. Through the partnership, Club L will be making a selection of its occasionwear available to rent both in the store and via Hurr’s online rental platform. Around 250 pieces from...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...

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Business

Asos and Hirestreet partner on subscription rental service

In an expansion of an existing relationship, Asos and Hirestreet are coming together on a new collaboration that will involve the introduction of a subscription rental service. The duo have worked together on a rental offer before, with Hirestreet having previously offered up 180 womenswear Asos pieces as part of its rental service in early...

Retail

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

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Business

Monsoon to offer rental bridalwear and occasion dresses via MyWardrobe partnership

Monsoon has established a new partnership with rental business MyWardrobe that will allow customers to hire from a capsule collection of its bridalwear and occasion dresses. Riding on the ongoing rise of rental, the service has now been added to the British retailer’s website under the title ‘Rent Monsoon’, where wedding dresses, modern...

Fashion

John Lewis launches men’s rental service responding to significant demand

British department store retailer John Lewis has introduced a selection of menswear brands to its rental offering in response to heightened demand from consumers on its e-commerce site. As such, the company said it was launching “the biggest range of menswear brands available to rent on the high street”, with the likes of Boss Tailoring and...