Ritu Kumar news and archive

Ritu Kumar, Lenzing Ecovero collaborate for Lakme Fashion Week

Ritu Kumar teamed up with Austrian fiber brand Lenzing Ecovero for the ongoing Lakme Fashion Week in Mumbai. The collaboration showcases ‘Nature’s Origami’ which revolves around the central theme of tribal and contemporary Indian art forms. The collection is inspired by Mrinalini Mukherjee’s exhibit at the MET where modern chevron meets classic...

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Business

Indian fashion boutique Ritu Kumar looking to raise 20 million dollars

New York – India’s Ritu Kumar, a fashion house which owns three designer labels, announced earlier this week it’s looking to raise up to 20 million dollars. The new funding will go to scale up its casual contemporary women’s wear brand Label. Additionally, the fashion company is looking into expanding its namesake brand to new segments such as...

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Retail

Positive business lures investors to women’s ethnic segment

India’s ethnic wear market doubled sales in the last three years. With immense popularity and growing business, ethnic wear brands are now attracting huge investments from PE players. Almost Rs 2,000-crore-plus PE investments were made in the last two to three years, with more deals are in the offing. And as Ankur Bisen, Senior Vice-President,...

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Retail

Metallic hues, embroidery, prints dominate Ritu Kumar’s A/W line

Designer Ritu Kumar’s brand by the same name launched in 1969 reflects the ancient Indian tradition of craftsmanship in a contemporary setting. The brand is known for its distinctive use of colors, quality of fabrics, intricate embroidery and a gloriously rich Indian aesthetic sense. As Ritu Kumar says, “Each of our collection has three key...

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Fashion

Fast fashion: Is it dampening the spirit of fashion industry?

Frequent and many fashion shows have put designers are on their toes 365 days. It doesn’t give them time to think differently and with fast fashion changing consumer mindset fashion industry as a whole is in a flux. Indian fashion industry is growing rapidly, with two major fashion weeks happening bi-annually, and several other city-specific,...

Retail

Ritu Kumar brings the spotlight on ‘Label’

Ritu Kumar is known for her range of traditional and bridal clothing but now she wants to bring her casual-wear sub-brand ‘Label’ in the spotlight. Kumar is expanding her offering and increasing marketing spends on brand Label. In the last one year, the company has increased her advertising budget by 5 to 7 per cent up from less than 3 per cent...

Retail

Ritu Kumar continues to dress Indian women with contemporary labels

Designer Ritu Kumar tried her hands with bridal and evening wear in the 1960s and 70s. Eventually, she added other categories of women’s wear. Her range covers some of the country’s most exquisite garments and accessories in cotton, silk and leather. The range embraces both traditional textile crafts and the lineage of Indian design. Over the...

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Fashion

Designers back to weaving rich Banarasi magic

As global fashion capitals are waking up to rich Indian handloom weaves, Indian consumers too are showing keen interest in traditional handwoven drapes. This has prompted designers to go back to craftsmen aware of age-old weaving techniques. Recently, organisers of the Lakme Fashion Week, along with designer-politician Shaina N C launched an...

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Ritu Kumar features in Harvard Business School program

Acclaimed Indian fashion designer Ritu Kumar has been featured in the Harvard Business School's (HBS) programme that makes the students study and understand trends in emerging markets from the viewpoints of successful business leaders across various industries. As a part of an ongoing initiative at HBS, the institute selected leading business...

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Ritu Kumar concerned over changes to Handloom Reservation Act

Veteran designer Ritu Kumar, who has dedicatedly worked with Indian weavers to revive handloom techniques, is concerned about talks of a change in the Handloom Reservation Act. Implemented since 1985, the Act protects handloom weaves against machine-made and powerloom competitors duplicating their designs. She feels that any changes to this Act...

Fashion

Ritu Kumar’s new line revives woven silk saris

Celebrated designer Ritu Kumar presented a capsule collection of revived vintage hand-block woven silk saris, which also endorsed the traditional weaving skills of Kolkata weavers. The collection was inspired by traditional designs and comprised of a range of chintz, paisleys and bold florals prints in a colour palette of cream, yellow, fuschia,...

Retail

Ritu Kumar opens at Quest Mall, Kolkata

Renowned designer Ritu Kumar has spread her presence in Kolkata by opening a boutique store at the Quest Mall in the city. Spread over around 1,100 square foot, the store shelves are adorned with the popular Ritu Kumar collection. This is the third Ritu Kumar store in Kolkata after South City Mall and Woodburn Court Road. Kumar recently...