See Now Buy Now news and archive

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...

Fashion

MFW SS20: Furla launches ‘see-now-buy-now’

Italian accessories brand Furla has announced that styles from its spring/summer 2020 presentation during Milan Fashion Week will be available as ‘see-now-buy-now’. “Nowadays, through social media, fashion is accessible to a wide audience. Products are presented during fashion week, seen on Instagram and immediately desired,” said Furla in a...

Fashion

Tommy Hilfiger ‘TommyNow’ show to return to New York

Tommy Hilfiger is bringing back his experimental catwalk event ‘TommyNow’ back to New York City to showcase the autumn 2019 Tommy x Zendaya collaborative collection. The ‘see now, buy now’ showcase will take place during New York Fashion Week on Sunday, September 8, at the Apollo Theater in Harlem, and will present the second collection...

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Russian fashion designer Irbaieva closes showroom and fully digitizes her brand

See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...

Fashion

E-tailer 11 Honoré makes the NYFW runway shoppable

See-now-buy-now has gone to the next level. Size-inclusive luxury retailer 11 Honoré made its New York Fashion Week debut with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes. Taking place at Spring Studios, the retailer showed a selection of spring and pre-fall items from a range of luxury designers...

Fashion

G-Star RAW debuts at Alibaba’s Tmall “See Now Buy Now” fashion show

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion icon, singer-actor-producer and intimate friend of G-Star RAW partnered once again with the brand after attending the launch of the G-Star Elwood X25 II during New...

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Gucci to merge women's and men's shows

London - Although Francois-Henri Pinault, CEO of Kering and parent company of Gucci previously shunned the decision of several luxury fashion houses to embrace the 'see-now, buy-now' business model, the Italian fashion house has decided to make a major change to its catwalk format by merging its women's and men's shows. Gucci to stage single...