Seek news and archive

International fashion fairs Modefabriek and Seek to get makeovers

In the ever-changing landscape of fashion trade shows, it has seemingly become imperative to continuously adapt to the rapidly changing needs of buyers and brands, as already evidenced in recent mergers and evolving setups of international fairs. The same is to remain true for the upcoming trade show season, when it will be possible to see new...

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Seek settles into solo presence while looking ahead to new plans

German event organiser Premium Group presented its last remaining trade show, Seek, parallel to Berlin Fashion Week last week. The trade show, which specialises in streetwear labels and sustainably oriented brands, showcased a selection of well-known names such as Lyle & Scott and Veja as well as some newcomers over its two day span. In addition...

People

Premium Group founder Anita Tillmann steps down

Anita Tillmann, the founder of European event and trade fair organiser Premium Group, has announced she will be retiring after nearly 21 years of managing the business. Tillmann will be handing over the reins to her business partner Jörg Arntz and the group’s management team, while she will remain at the group as a strategic advisor. In a...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

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Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

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Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

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Berlin Fashion Fairs: Successful return to Tempelhof sparks discussions about the future

At last week’s Berlin fashion fairs, new collections for the upcoming autumn/winter season were almost overshadowed by the comeback of a legendary location: for the first time since 2014, the former Tempelhof airport was back in the focus of the fashion industry. The huge 1930s building used to house Bread & Butter, widely considered the world’s...

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Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

FairsFeatured

Berlin fashion fairs end with debate about their future

Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...