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Retail |In Pictures

Customer experience 'Villa Zegna': A temporary flax field in Shanghai

Zegna has unveiled a new temporary customer experience in Shanghai that goes beyond a simple pop-up concept. The 'Villa Zegna' was inspired by Ermenegildo Zegna's original house in the Oasi Zegna - a nature reserve in the northern Italian region of Piedmont - the fashion brand of the same name announced on Friday. The founder had more than half...