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Retail

Rapha opens first ‘clubhouse’ store in mainland China

British cycling apparel brand Rapha has now launched its ‘Clubhouse’ retail concept in mainland China. The opening of the new store in the economic hub of Shanghai is a “milestone” for the brand and marks “the beginning of a new era for Rapha in Asia,” the company announced in a statement on Wednesday. The ‘Clubhouse’ concept, which combines...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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