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Fashion

LA Fashion Week’s AHF to expand into China and Ecuador

Art Hearts Fashion (AHF), the California-based organiser of Los Angeles Fashion Week Powered by Art Hearts Fashion, is set to expand its presence into Shanghai, China, and Ecuador. The organisation announced its intention for international growth upon the closure of this season’s LA Fashion Week, where over 30 designers presented their...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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