Shift news and archive

German edition of Shift trade show postponed to January

Dutch fashion trade show Shift will not be entering the German market this year after all. The event, which was previously moved from late June to early July, has now been postponed to January 2027. The organisation announced the decision in a press release. “This decision was made to allow for a more structured build-up phase and to further...

Fairs

Shift founders buy out Modefabriek fellow shareholders

Modefabriek has been acquired by Rick van Rijthoven and Lucel van den Hoeven, the founders of the fashion trade show Shift. The pair have been involved with the trade show organisation since Modefabriek's inception and have now acquired the remaining shares in the company, Van Rijthoven confirmed to FashionUnited. The two industry experts are...

Fairs|Interview

Sneak peek of Shift Frankfurt: Insights from the Organisers

The launch of Shift Frankfurt is approaching. With a sneak peek at the Fredenhagen industrial location in Offenbach, Shift Frankfurt is today offering a first taste of Germany's new fashion trade show. Fashion professionals, brands and agencies have the chance to experience the ambience of the venue in advance and discover initial stand and...

Featured

Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

Featured

Fairs

Crowds, newcomers and transformations: This was the AW25 trade fair season in Europe

In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...

Featured

Fairs

First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

Member

Business

Liverpool based delivery service Yodel acquired by YDLGP Limited

Parcel carrier Yodel has been acquired by YDLGP Limited, a newly formed company backed by a Shift-led consortium, to create a “super scale logistics platform”. YDLGP is backed by a consortium of investors, including Solano Partners Ltd, an independent boutique investment bank that also advised on the acquisition, as well as the leadership team...

Fashion

Shift to venture into men's wear next year

Planning to get into the men’s wear segment next year, women’s wear label Shift is looking at beefing up its wholesale distribution. “We want to hang on there and be consistent with our product, quality and delivery. We are not looking at percentages or return on investment till we finish four years,” explains Nimish Shah, Director, Shift. Apart...