Social Media news and archive

Inditex launches 'Inditex Tech' on Medium to share technology insights

Madrid – Breaking the mould, Inditex has surprisingly launched its own account on the Medium platform. This goes against the typical dynamics of companies, large or small, perceiving any information about their internal operations as a risk. Under the name “Inditex Tech”, the owner of Zara aims to offer in-depth content related to the...

Fashion

Debenhams Group taps Pinterest for brand awareness campaign

Debenhams Group – formerly Boohoo Group – has turned to image-centric social media platform Pinterest for a new marketing strategy aimed at building brand awareness and boosting customer growth. In what is said to be the first Pinterest campaign launched by a “group brand” in the UK, Debenhams will work with the platform on repositioning the...

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Business

TikTok creators driving luxury growth for younger consumers

TikTok is continuing to drive growth for luxury brands, especially with younger consumers and first-time buyers, through creator-generated content and peer validation, according to new data from the social media platform and research company AYTM. According to a study of more than 3,000 luxury consumers across the UK, US, France and Italy in May...

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Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

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Fashion

AW25 on social media: Are unfamiliar faces the future of fashion week?

The much-lamented downturn and shifting landscape of luxury spending have sent ripples through the fashion industry. This disruption is reflected not only in financial results and changes in creative leadership but has also transformed brands' approaches to fashion week and its strategic utilisation. In contrast to the financial challenges...

Fashion

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

Retail

January storms boosted online and non-essential spending in the UK

Essential spending returned to growth in January after four consecutive months of decline, while wellness and social media trends drove discretionary purchases, according to new data from the Barclays Consumer Spend report. Despite falling consumer confidence in the UK economy, down five percentage points to 21 percent, spending on essential...

Fashion

Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

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Fashion

Meta abandons fact-checkers in push for 'more speech, fewer mistakes'

Meta's decision to abandon third-party fact-checking for ambiguous content marks a significant departure in social media content moderation, with potentially far-reaching implications for fashion and luxury brands' digital strategies. The move, coinciding with Donald Trump's return to the presidency, represents Meta's most substantial revision...

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Fashion |In Pictures

Mob wives and brats and cowboys, oh my: The year in microtrends

The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...

Fashion

Goyard tops Hermès in value retention, according to latest Rebag Clair Report

For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...

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Fashion |Marketing

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...