Social Media news and archive

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...

Fashion Featured

SS25 on social media: Is less really more?

Amidst the economic turbulence of the luxury sector, it was not the seemingly endless creative director changes or Alessandro Michele’s Valentino debut that drove SS25. Instead, brands and their marketing departments were faced with the challenge of either becoming creative with fewer resources or questioning established rules. Alongside these...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion

S.S. Daley wins digital engagement during LFW

New data from social media management platform Dash Hudson has revealed that London Fashion Week (LFW) continues to drive engagement for fashion brands, and this season the clear winner was British designer S.S. Daley, who recently won the 2024 Queen Elizabeth II Award. Dash Hudson states that LFW designers saw a surge of activity on Instagram,...

Business

Instagram Top 100 Fashion brands Index

Creating the most effective and engaging social media strategy continues to be a complex challenge for fashion brands around the world. Amidst the rapid evolution of social media platforms, Instagram remains a central focus for many brands, retailers, and designers striving to expand their presence and cultivate a loyal following. Although...

Business

TikTok Top100 Fashion Index

Developing the most optimal, effective, and engaging social media strategy remains challenging for many fashion brands. Following the meteoric rise of social media platform TikTok, brands, retailers, and designers across the board have sought out ways to increase their presence and command an ever-larger following on the Chinese app. Today,...

Fashion

Pinterest unveils autumn fashion trends

Pinterest's Autumn Trends Report offers a glimpse into the sartorial zeitgeist of the upcoming season. The data, extracted from global search trends on the platform, indicates a marked shift towards bold, eclectic styling and nature-inspired aesthetics. Mixed proportion layering emerges as a dominant trend, with searches for "jersey with skirt...

Fashion Featured

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Fashion

Retailers to leverage social marketing to drive customer engagement, says Amex research

Attracting customers and fostering loyalty has emerged as a pressing challenge for UK retailers, according to an American Express survey, prompting many to turn to social media marketing as a potential solution. The poll of 500 British merchants found that customer acquisition and retention ranked among the top three concerns for the coming...

Business

TikTok sues U.S. government in fight against potential app ban

TikTok, the main sponsor of this year's Met gala, is fighting back against a potential ban in the United States by filing a lawsuit against the government. In a court filing on Tuesday, TikTok's parent company, Bytedance, contends that the U.S. Congress has crossed a constitutional line by singling out and aiming to prohibit the app. The...

Business

Wolf & Badger launches ambassador programme

B-Corp certified Wolf & Badger has announced the launch of a new brand ambassador programme designed to allow content creators to “help generate for independent ethical brands”. Dubbed ‘Tastemakers’, the in-house developed programme serves as a platform for creators to edit, style, feature and ultimately share their favourite products with their...

Fashion Featured

AW24 in social media: Between fashion fatigue, K-pop dominance and ‘tradition’

When the autumn/winter season for women begins following men's fashion week and couture, there is often a certain fashion fatigue in the air. Social media has already been inundated with a flood of content for weeks, so the question arises as to what a brand can do to stand out from the crowd. Last year, the key to this was concentrated star...