Spring Fair news and archive

Spring Fair is expanding The Licensing Lab at February’s event

Home, gift and fashion trade show Spring Fair, which takes place at the NEC Birmingham from February 1 to 4, 2026, has announced that ‘The Licensing Lab’ connecting the worlds of licensing and retail will return “bigger and better”. ‘The Licensing Lab,’ which launched at last year’s show, is being expanded to connect “brands, creativity and...

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Fairs

Spring Fair enjoys ‘buzzing’ new edition as Moda x Pure settle in

Retail trade show Spring Fair took to Birmingham NEC this week, the first edition to house the combined Moda x Pure category since the shuttering of the once standalone fashion event, Pure London. Organisers celebrated growth in both visitor and exhibitor numbers for this season, a “testament to the show’s community, its reach and its ability to...

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Fairs|Interview

Hyve Group portfolio director on the evolution of trade shows and what to expect for AW25

Towards the end of 2024, Hyve Group shook up the UK industry when it announced that its once prevalent fashion fair, Pure London, was to no longer be a standalone event. Instead, the fashion-focused show was to come under the umbrella of its sister brand, Spring Fair, in what was to be a “strategic refocus” that aligned with the evolving needs...

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Fairs

Scoop, Source and Spring Fair: The new landscape of the UK’s trade show scene

The trade fair season is upon us, and with it comes somewhat of a restructuring among the UK’s event landscape. With Pure London now under the wing of its Birmingham-based sister show, Spring Fair; Just Around the Corner (JATC) ceasing to exist; and both Scoop and Source on the verge of new locations, the schedule of Hyve Group is remaining...

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Fairs

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

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Fairs

Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...

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Fairs

Hyve Group bolsters leadership for Spring and Autumn Fair

Exhibition and conference organisation Hyve Group has announced the appointment of two new members to its leadership team for Spring Fair and Autumn Fair. Jackson Szabo is to join the company as portfolio director, while Soraya Gadelrab has been named as the new event director for the fairs. Hyve said the two appointments would “strengthen and...

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Spring and Autumn Fair promotes Alejandra Campos

Spring and Autumn Fair, the UK’s leading marketplaces for wholesale home, gift, and fashion has promoted Alejandra Campos to event director. Campos, who joined Hyve Group plc in July 2022 as event director of fashion trade show Moda, will focus on the Autumn Fair and Moda, alongside Daniel Mayhew, Spring and Autumn Fair event director focused on...

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Fairs

That’s a wrap: Moda at Spring Fair concludes upbeat AW22 edition

British footwear and fashion trade show Moda wrapped up an upbeat AW22 edition on Wednesday as fashion brands, retailers and buyers enjoyed the return of the in-person event. The show, which took place alongside Spring Fair from February 6 to 9 at NEC Birmingham, welcomed a host of new and returning faces, including Pamela Shiffer, Gormley...

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Fairs

Moda postponed until February 2021

Hyve Group has announced that the upcoming September 2020 edition of British trade fair Moda has been postponed until February due to the ongoing global impact of Covid-19. The show will return from 7 to 9 February 2021 at The NEC Birmingham for its AW21 edition, which will run alongside Hyve’s retail show Spring Fair. Hyve-run shows Autumn Fair...