True Blue news and archive

True Blue teams up with Ministry of Textiles to promote handloom

Global clothing brand True Blue has partnered with the Ministry of Textiles in their initiative to promote the handloom sector and alleviate the socio-economic conditions of handloom weavers. Through this association, True Blue will introduce ‘True Blue Handcrafted’, a line of clothing which will be crafted with the handloom sourced from these...

Retail

Arvind Fashion Brands and Sachin Tendulkar team up to launch True Blue

Arvind Fashion Brands along with its joint venture partner legendary Sachin Tendulkar has launched an iconic premium men’s wear apparel and accessories brand called True Blue. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the spirit of the global Indian. True Blue represents...

Retail

Tendulkar’s brand True Blue to increase retail, add more stores across India

Sachin Tendulkar the cricket legend has announced the launch of a new summer collection under his brand True Blue, launched in partnership with Arvind Fashion Brands. Tendulkar wishes to reach out to all his fans through the brand. The target is to meet the requirement of people who have supported him for years. The legendary batsman has been...

Retail

Arvind Fashion Brands, Sachin Tendulkar team up to launch True Blue

Sachin Tendulkar in partnership with Arvind Fashion Brands launched a premium menswear and accessories brand True Blue. The company will launch 30 stores in five years and target a turnover of Rs 200 crores. The first store was launched in Mumbai. The apparel range has been designed keeping in mind Tendulkar’s persona and showcases over 300...

Retail

Sachin Tendulkar bats for premium menswear True Blue

After retiring from cricket, Sachin Tendulkar has trained his eyes in a new passion – clothes. He has launched a premium menswear apparel brand True Blue in a joint venture with Arvind Fashion Brands. The brand will open 25-30 stores and is aiming at Rs 200-Rs 300 crore revenue in five years. The first set of stores will be launched in May 2016...

Retail

Sachin Tendulkar launches men’s apparel brand True Blue

Cricketer Sachin Tendulkar has started his new innings and this time it’s in apparel. He has teamed up with Arvind Fashion Brands to launch a premium men’s apparel brand called True Blue. The first outlet will come up in his own hometown, Mumbai in May. Tendulkar and Arvind Fashion Brands have formed a joint venture to launch this label. Apart...