Undercover news and archive

Gu and Undercover launch new clothing brand, ‘Ug’

Uniqlo sister brand Gu has unveiled a new clothing venture under the name ‘Ug’, created in partnership with Undercover, the brand of Japanese designer Jun Takahashi. In a release, Gu said that Ug intends to serve as an enhanced iteration of its existing identity, elevated through the inclusion of Takahashi, who was involved in the entire...

Fashion |In Pictures

Champion unveils exclusive collaboration with Undercover

US athleisurewear company Champion, known as the “king of sweatshirts,” has unveiled its first collaboration with Japanese streetwear brand Undercover by designer Jun Takahashi. The Champion x Undercover collection was first unveiled during Undercover’s spring/summer 2025 show during Paris Fashion Week, offering a fusion of streetwear and...

Fashion |In Pictures

Levi’s and Undercover unveil anniversary collaboration

San Francisco-based denim brand Levi’s has unveiled a new collaboration with Undercover in celebration of the Japanese brand’s 35th anniversary. Founded in 1990 by Japanese designer Jun Takahashi, Undercover has become known for blending high fashion with streetwear and underground influences. For the second Levi’s x Undercover collection, the...

BusinessMember

Gu launches in the US with e-commerce site and flagship store

Fast Retailing-owned Gu has made its first solid steps into the US with the launch of an e-commerce site, app and flagship store, located in New York City. The Uniqlo sister brand had initially tested the US waters back in autumn 2022 when it opened a pop-up store, allowing it to introduce its products to new customers and thus “greatly fuel...

Fashion

At Paris Fashion Week, Undercover gave its audience butterflies

In a truly remarkable display at Paris Fashion Week, designer Jun Takahashi of Undercover unveiled a collection that featured skirts brimming with living butterflies, resulting in an utterly mesmerizing and surreal spectacle. The final moments of the show were particularly enchanting, as models adorned in illuminated miniskirt prom dresses...

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Video: Undercover SS19 collection Men's PFW

Undercover Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: Fashion Feed, YouTube.

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Video: Undercover FW18 collection Pitti Uomo

Undercover Fall/Winter menswear collection 2018, Pitti Uomo, January 2018. Source: FF Channel, YouTube

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Video: Undercover SS18 collection PFW

Undercover collection Spring/Summer 2018 by Jun Takahashi, Paris Fashion Week, September 2017. Source: FF Channel, YouTube