Underwear news and archive

Spanish intimates brand ZD Zero Defects enters the US

Intimates brand ZD Zero Defects has set its sights on the US, parent company Barcelona-based Textil Zede has confirmed, after it closed its last fiscal year with sales of more than 2.2 million euros. The move builds on an internationalisation strategy at the company that has already been in play since 2015, and has since been a driver in the...

Retail|In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

Business|Retail Featured

Lounge reports positive growth and plans to continue retail expansion

Multi-channel underwear and apparel retailer Lounge has reported positive year-on-year growth due to growth in its international markets and retail expansion in the UK. The British-based brand has reported sales of 67.9 million pounds for the year ended June 30, a 6 percent increase and a pre-tax profit of 5.5 million pounds compared to the...

Business|Interview Featured

Rise of the period panties: Modibodi’s Kerry Cusack on the menstruation market

It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...

People

MeUndies names new chief revenue officer

Los Angeles-based intimate apparel company MeUndies has named Ariel Stoddard as its new chief revenue officer. In her new role, Stoddard will lead teams across performance marketing and customer experience as MeUndies focuses on optimizing the customer journey, elevating its membership programme, and building deeper relationships with its nearly...

People

Saxx names Tom Berry as CEO

Men’s underwear brand Saxx has named Tom Berry as its new chief executive officer. Berry, who most recently served as president and chief executive of America for the Danish footwear and leather accessories company Ecco, succeeds Wendy Bennison, who will remain in the business to facilitate a transition period before joining the Saxx board of...

Fashion |In Pictures Featured

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion Featured

Community Clothing looking to bring underwear manufacturing back to Wales

Patrick Grant’s clothing brand and social enterprise, Community Clothing, is looking to reignite Welsh underwear manufacturing with a new inclusive range of affordable, high-quality underwear for men and women made in Wales. Community Clothing, known for championing British manufacturing through its partnership with 42 factories across the UK,...

Fashion

Monki launches underwear capsule to raise awareness about body dysmorphia

Swedish fashion retailer Monki and the Body Dysmorphic Disorder Foundation (BDDF) joined forces to shed light on the psychological condition called body dysmorphic disorder (BDD) by releasing a limited edition underwear line. The BDDF is a charity organisation aiming to spread awareness, information and support on the under-diagnosed disorder,...

Business

Lingerie brand Parade moves into 200 million dollar valuation

Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....

Business

Victoria’s Secret launches programme donating undergarments to women

Victoria’s Secret has launched a new programme through which it has said it is aiming to donate essential undergarments to one million women and young adults by 2025. The ‘VS&Co Essentials’ initiative will begin with a donation of nearly one million panties to be distributed to around 140,000 women across the US, with each to receive a one-week...

Business

Essity acquires majority stake in period underwear brand Knix

Hygiene company Essity has announced that it has acquired an 80 percent stake in leak proof apparel brand Knix Wear Inc., with a purchase price amounting to 320 million dollars. Through the acquisition of the Canadian label, which is still subject to regulatory approvals and expects to finalise in the second half of 2022, Essity hopes to become...