• Home
  • Tags
  • Workwear

Workwear news and archive

Fashion

Carhartt does not want to be confused with Carhartt WIP: ‘clothing must perform, not pose’

Workwear brand Carhartt was keen not to be confused with Carhartt WIP (Work in Progress), the fashionable streetwear brand with a very different target group and positioning. The workwear brand underlined the distinction in a press release. Carhartt, which has its European headquarters in Amsterdam, emphasised in a statement: “Carhartt is not a...

loading...

Featured
Fashion |Opinion

Why the Prada space suit matters

The fashion industry, long criticised for its cyclical and often repetitive nature, may have found a truly innovative frontier in the realm of space exploration. This groundbreaking development comes at a time when fashion marketing and design have begun to feel increasingly homogeneous, with brands struggling to differentiate themselves in a...

loading...