Wrangler news and archive

Wrangler to grow headwear with CAPX

Denim and lifestyle brand Wrangler is aiming to expand its market share in headwear with a new multi-year licensing agreement with CAPX, a headwear innovation lab, to introduce an elevated line of headwear. In a statement, Wrangler said the deal would allow it to grow its headwear market, as part of its continued strategy to evolve into a “...

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Analysis: Kontoor Brands shares on a rise

Over the past six years, Kontoor Brands has established itself as a significant player in the global apparel industry. The company, which was spun off from VF Corporation in May 2019, focuses on the design, manufacturing, and distribution of high-quality apparel. An analysis indicates a period of significant change and strategic realignment....

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Kontoor Brands to close manufacturing operations in Mexico

Wrangler’s parent company Kontoor Brands is reportedly preparing to shutter its manufacturing operations in Coahuila, Mexico. According to local press, the fashion group is in the process of moving its production to Bangladesh. It is believed that four plants located in Torreón, La Rosita, San Pedro and Coyote are to be impacted by the closures,...

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Kontoor Brands raises sales forecast after strong quarterly figures

US apparel supplier Kontoor Brands Inc. achieved unexpectedly strong growth in sales and earnings in the second quarter of the 2025 financial year. As a result, the company updated its annual forecasts on Thursday. In the period from April to June, consolidated revenue amounted to 658.3 million dollars. This represented an increase of 8 percent...

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Kontoor Brands expands roles of two executives, COO to exit

US clothing company Kontoor Brands has expanded the roles for two members of its executive leadership team as its chief operating officer, Tom Waldron, announces his intention to step down. Jenni Broyles will take on the roles of executive vice president, chief commercial officer and global head of brands – the latter being her current position...

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Wrangler chooses Genesco for design and distribution of footwear line

Denim brand Wrangler wants to expand its presence in the footwear market. It has chosen to join the portfolio of wholesale distributor Genesco. Genesco will design, source and market footwear for men, women and children under the Wrangler brand. The two have signed a multi-year licensing agreement for this purpose. The two American companies...

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Wrangler launches culinary-inspired denim capsule collection

American denim brand Wrangler has collaborated with Austin-based fourth-generation kitchen supply company Made In Cookware (Made In) to launch a limited-edition collection that blends fashion and culinary function. The three-piece ‘Wrangler x Made In’ apparel collection offers versatile apparel and accessories “for seamless transitions from the...

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Wrangler unveils denim collection with Pit Viper

Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...

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After solid start to quarter, Kontoor Brands updates annual forecasts

The US apparel company Kontoor Brands Inc. kept its revenue largely stable in the first quarter of fiscal year 2025. However, negative special effects weighed on profits. In addition to the current figures, the parent company of denim brands Wrangler and Lee also presented updated annual forecasts on Tuesday. These now also take into account the...

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Jamie Givens appointed EMEA MD to lead Wrangler and Lee’s regional growth

Lee and Wrangler owner Kontoor Brands has named Jamie Givens to the position of managing director, EMEA. He will report to Tom Waldron, chief operations officer, Kontoor Brands. “Jamie's extensive experience in cultivating global brands, coupled with his remarkable leadership track record, will be an invaluable asset to Kontoor’s global team,”...

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Kontoor Brands' Helly Hansen acquisition to boost EPS, long-term growth

Kontoor Brands, affirming its strong preliminary fourth-quarter results with 699 million dollars in revenue, a 4 percent increase, has presented an optimistic outlook for the year ahead, excluding the potential benefits of the Helly Hansen acquisition. Kontoor Brands acquired the outerwear brand for 900 million dollars from Canadian Tier...

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Kontoor Brands announces strong Q4 results and Helly Hansen acquisition

Kontoor Brands, parent company of the Wrangler and Lee brands, released preliminary fourth-quarter financial results, revealing a 4 percent year-over-year revenue increase to approximately 699 million dollars. The company also reported an adjusted gross margin of approximately 44.7 percent, a 160 basis point improvement, and an approximate 23...