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Euromonitor: Key consumer trends for 2026

As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...

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Fashion

For SS26 Denim looks that go beyond basic jeans

When Jonathan Anderson presented his debut collection for Dior Spring/Summer 2026, the 74 mesmerizing looks offered so much to take in that one could almost overlook the subtle denim mini-skirts and pussy-bow blouses tucked among them. Yet they were there—proof that Anderson, like several designers this season, embraced denim as a richly...

Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

Fashion |Interview

Footwear designer to watch: Annie Purdy

British footwear design is undergoing a revival, and it is being led by a new crop of designers looking to place innovation, craftsmanship and sustainability at the core of their designs. Leading the resurgence is recent London College of Fashion (LCF) and Royal College of Art graduate Annie Purdy, who was awarded the Sustainable Development...