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Provocation sells jeans: How Dutch denim brands approach their campaigns
Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...
Fashion
AW26 streetstyle: Denim trends in silhouette, wash and detail
Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...