Latest Fashion Trends

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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The State of Fashion 2026: Turbulence is the new normal

The annual State of Fashion report by global management consulting firm McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, has revealed that 46 percent of fashion executives expect industry conditions to worsen in 2026, an increase from 39 percent in last year’s report. The report, which reveals how changes in...

Fashion |Interview

Community over commerce: Crepe City's creative director on the transformation of sneaker culture

Crepe City is taking place in Cologne for the first time this week. Following its German debut in Berlin, the British sneaker and streetwear event is now moving to the Rhine to bring the local scene back together. Connull Drummond, who has been involved with Crepe City since 2019 and has been its creative director for three years, reveals why...

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Malone Souliers names new chief executive officer

London-based luxury footwear label Malone Souliers has appointed former Manolo Blahnik executive Andrew Wright as its new chief executive officer. In a statement, Malone Souliers states that Wright was chosen for the role due to his extensive knowledge of the US market, as well as his “proven dedication to brand building, and strong commercial...