Latest Fashion Trends

Première Vision Paris: What fabrics reveal about AW27/28 trends

According to the experts at the Première Vision trade show, innovation for autumn/winter 2027/2028 is not necessarily about inventing new materials. It is about reintroducing colour and expression into wardrobes, injecting technology into classic fabrics and reinterpreting traditional skills. For this edition, held from September 1 to 3, 2026,...

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H&M teams up with Elie Saab for its next collaborative collection

Madrid – Continuing its high-profile collaboration strategy, a dynamic the Swedish fashion multinational pioneered, H&M has just announced the development of a collaborative capsule collection with haute couture designer Elie Saab. The collection will go on sale from October 22, 2026. Founded in Beirut in 1982 by designer Elie Saab, the creative...

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Inside Alan Buanne’s plan to give Vivaia a luxury feel without the luxury price

When Alan Buanne joined Vivaia as creative director in January, he brought a résumé built in the world of luxury footwear: training at Polimoda in Florence, senior roles at Nicholas Kirkwood and Bottega Veneta, and the launch of his own design-led label, Neous. Now, for fall/winter 2026, he is applying that same rigor to a comfort-first brand...

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SS27/FW27 trend prediction: Why camouflage keeps coming back

Originally designed to help troops disappear into their surroundings, camouflage has become one of fashion’s most recognizable — and conspicuous — patterns. Its enduring appeal lies partly in that contradiction: camo suggests utility, toughness and the outdoors, yet removed from its military context, it becomes an instantly recognizable fashion...