Flying Machine news and archive

Pune to witness a fashion gala at Junior’s Fashion Week

India’s favourite destination for kids’ fashion, Junior’s Fashion Week, will showcase the Spring 2018 collections of international brands on May 20 at JW Marriott, Pune. With the modish and trendy collection showcase of brands like U. S. Polo Assn. Kids, The Children's Place, Flying Machine Boyzone, Marks & Spencer, JFW is all set to create a...

Retail

Bangalore witnessing a retail boom

Brands chasing high-spending customers are opening stores in Bangalore by the dozen. Retailers and realtors are opening new spaces across the metro. For example, Swedish retail giant Ikea will soon launch a store in the city, bringing its minimalist and affordable products much closer to the city’s residents. The city’s residents, especially the...

Retail

Denim brand Flying Machine revamps store design

Arvind’s youth denim brand Flying Machine, has y revamped its store design, starting with its Phoenix Marketcity, Bangalore store. The store has been refreshed embracing elements that will help the brand connect with the millenials. The store design shows interest towards social media. Bangalore-based retail design solution company Restore...

Fashion

Arjun Kapoor unveils Tevar jacket by Flying Machine

As a brand ambassador for denim brand Flying Machine, Arjun Kapoor unveiled a Tevar jacket which has been exclusively designed on Kapoor’s character in his forthcoming movie 'Tevar'. Keeping in mind his rugged appeal and unorthodox persona, Flying Machine has recreated and customized the biker jacket that Kapoor flaunts in the film. With ‘Bellow...

Apparel

Flying Machine unveils Autumn-Winter ’14 collection

Domestic home-grown denim brand Flying Machine from Arvind, has unveiled its Autumn/Winter 2014 collection. The newseason’s collection is inspired from campus trends, current urban youth fashions and rebellious music genres. In three dominant looks, the collections titled Back Benchers, Hard Rock Revival and Urban Warrior, flaunt the brand’s...

Apparel

‘Arvind’ apparel brand to be launched next year

Unraveling the company’s plans after the launch of its first flagship store in Ahmedabad, Kulin S Lalbhai, Executive Director, New Initiatives, Arvind told media that the denim maker will launch the ‘Arvind’ brand apparels across India next year. The company that currently markets its products under Nautica, Flying Machine, US Polo and Arrow...

Fashion

Arvind Brands: Spreads its wings pan India

With brands like Flying Machine, Energie, US Polo Assn under its belt, Arvind Lifestyles Brands is in a sweet spot and is eyeing a bigger share in the market. It wants to do increase its presence by expanding the product portfolio and retail network. Recently, all its brands unveiled their A/W collection for 2011. Talking about the product...

Apparel

Flying Machine’s ad creates a stir

What do you think of this Flying Machine ad? A woman is wearing tight fit jeans and the catch line proclaims: What an Ass! Some are indignant, some outraged, while others say it’s sassy and bold. But it has definitely attracted attention and created a lot of debate. And Flying Machine, owned by Ahmedabad-based Arvind Mills, the world’s fourth...

Apparel

Flying Machine signs up Virat Kohli

Cricketer Virat Kohli has been signed up as the new brand ambassador by apparel maker Flying Machine. The brand has already featured the cricketer in print advertisements and catalogues that have been created by boutique creative agency Sharon Nayak Design. The brand hopes Kohli, a rising star in the brand endorsement space, can give a big push...

Fashion

Flying Machine’s mission: Grow in every segment

Flying Machine, part of Arvind Lifestyle Brands and the first denim brand that India had, is currently on a business high, having crossed the Rs100 crores turnover this year. It plans to close at Rs 140 crores MRP and a company value of about Rs 75 to Rs 80 crores this fiscal. With a mission to grow in every customer segment, Flying Machine has...

Apparel

Ankit Fadia to endorse FM Jeans

If you thought hacking was illegal, meet ethical hacker, the 25-year-old Delhi-based Ankit Fadia, who is the new face of Flying Machine Jeans in India. Fadia replaces filmstar Abhishek Bachchan and may be the harbinger of a new breed of geeky celebrities that resonate with the young and tech savvy generation Z. Fadia has all the ingredients of a...