Flipkart news and archive

Flipkart to make inroads in small cities with cheaper deals

E-commerce platform Flipkart is looking to focus on Tier II cities with value play instead of delivery speed, taking a long-term view of its business strategy in the country. This will help it to grow its business further. The focus is to offer products at the best possible rates to seek value-seeking consumers. Flipakart's focus on rural and...

Retail

Smaller cities boost sportswear market in India

India’s Tier II and III cities are driving demand for sportswear. The main reason for this is growth in e-commerce. A host of small cities like Surat and Indore, are now ordering branded sportswear because of ease of purchase. The sporting culture in these towns has also matured with cities like Surat, Ahmedabad and Chandigarh organising...

People

Flipkart rejigs senior management team

Flipkart has realigned its senior management team for new business opportunities. As per the new team, Adarsh Menon, Senior Vice President and Head, Private Brands, Electronics and Furniture, will head a new business initiative. Menon may head Flipkart's upcoming business to business (B2B) initiative. Manish Kumar, vice-president of business...

Retail

Top fashion brands move away from exclusive e-tail deals

Top apparel and footwear brands, including Under Armour, Nike, Marks & Spencer and Adidas are shunning exclusive agreements in order to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has...

Retail

E-tailers optimistic about business this year

With more and more Indians taking the online route to for shopping, e-tailers are witnessing high demands, including from far-flung and remote areas. Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow substantially by 2026. The ongoing digital...

Retail

Walt Disney’s Frozen collection launched in India

Pantaloon has launched a special Frozen collection for toddler and junior girls which includes printed joggers, leggings, sweatshirts and sweater dresses with interactive prints, fancy sequins and appliques and footwear featuring the film’s characters. Its new range for toddler and junior girls captures the movie’s essence and allows the little...

Business

Walmart owned Flipkart India’s losses increase in 2018-19

Flipkart India, the B2B arm of Walmart-owned Flipkart, registered a loss of Rs 3,836.8 crore during 2018-19 as compared to Rs 2,063.8 crore registered for the financial year ended March 31, 2018. Its revenue from operations, however, increased by 42.82 per cent to Rs 30,931 crore in 2018-19 from Rs 21,657.7 crore in the previous financial year....

Retail

Flipkart sees 50 percent growth in new customers during festive sale

Flipkart’s festive sale in 2019 saw a 50 percent growth in the number of new customers compared to the previous year’s edition. These were from Tier II and beyond locations. The sale brought Flipkart’s entire ecosystem together from its seller partners to artisans, weavers and consumers. This was Flipkart’s biggest festive season for mobiles...

Retail

India’s e-com sales up 30 per cent in first phase of festive season sale

In the first phase of the festive sale, e-commerce companies in India are estimated to have registered over 30 per cent higher sales compared to last year. The first wave of the festive sale event saw a record gross merchandise value despite the challenging macroeconomic environment, indicating that consumer sentiment on online shopping remains...

Retail

As infant wear market touches Rs 8,950 cr more brands enter this space

As per recent market estimates, sale of baby and toddler garments in India increased from Rs 5,790 crore in 2016 to Rs 8,950 crore in 2019. This led to many international brands like Gap, Zara, Carter and Mothercare entering India in the past few years. Retailers like Puma India, Myntra and Amazon have launched dedicated infant lines for ages up...

Retail

E-commerce players willing to sacrifice margins to boost sales

Ahead of the festive season e-tailers in India are willing to let go of significant margins across categories to bring prices down and boost sales. An economic slowdown is affecting consumer spends. While e-tailers do offer such incentives during the festive season, the quantum of waiver is perhaps the highest this time. E-tailers are offering...

Retail

Myntra’s lifestyle brand Taavi collaborates with artisans to revive Indian textile

Flipkart-owned Myntra’s private lifestyle brand Taavi has collaborated with about 1,300 artisans from seven Indian states to revive Indian textile craft.The fashion brand, launched recently, sells apparels for men and women with traditional Indian embroidery such as Kolkata’s kantha and Odisha’s sambal puriikkat. It has been working directly...