Articles by Susan Zijp
Susan Zijp (1999) is a Dutch news editor at FashionUnited. She is interested in various topics within the fashion industry - ranging from E-commerce to China's tightening grip on the global economy. In 2024, she received her master's degree in New Media and Digital Culture from the University of Amsterdam.
Hohenstein takes stake in GTS: 'Data is backbone of circular economy'
The global testing and research institute Hohenstein has acquired shares in Global Textile Scheme GmbH (GTS). With this move, Hohenstein aims to support GTS in automating data exchange along the entire supply chain, the company announced in a press release. GTS enables automated data exchange between suppliers, manufacturers, brands, and...
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New B Corp standards: What changes for businesses?
B Lab has announced new standards for B Corp certification, marking the largest revision in the non-profit organisation's 19-year history. This follows years of consultation with businesses, experts, and civil society organisations, according to B Lab's press release. Nearly 10,000 companies across 160 industries worldwide are B Corp certified....
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Zalando acquires 3D technology specialist DeepAR
Zalando is acquiring London-based startup DeepAR and its associated ShopAR platform featuring 3D technology. The e-tailer confirmed the acquisition in a press release to FashionUnited. Financial terms of the deal were not disclosed. Matthias Haase, vice president of Content Solutions at Zalando, commented: “We are incredibly excited to welcome...
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AW25 buying guide: Functional apparel and accessories in an age of extremes
From the weather to politics: we live in an age of extremes. This is reflected in fashion, where functional apparel is becoming increasingly important. The gorpcore trend, once popular with outdoor athletes, hikers, and campers (“gorp” is an acronym for “good old raisins and peanuts”, a common trail mix snack), continues to evolve for AW25....
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Amsterdam Fashion Week adopts Copenhagen sustainability standards
Amsterdam Fashion Week (AFW) and Copenhagen Fashion Week (CPHFW) are joining forces via a new partnership that aims to "accelerate sustainable initiatives within the fashion industry, both in the Nordics and the Benelux," a press release has revealed. Summary • Amsterdam Fashion Week (AFW) and Copenhagen Fashion Week (CPHFW) are partnering to...
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& Other Stories appoints Jonathan Saunders as chief creative officer
& Other Stories appoints Jonathan Saunders new chief creative officer. He will assume the role in the first half of 2025 and will lead the brand's overall creative direction. The brand, part of the H&M Group, announced this in a press release to FashionUnited. Summary • Jonathan Saunders has been appointed chief creative officer of & Other...
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H&M to create 'twins' of models with AI: "The possibilities are almost endless"
H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...
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Old Navy innovates with Radar, uses RFID and AI for smarter inventory management
Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar. This collaboration aims to implement AI-powered RFID technology across all U.S. Old Navy stores to optimize inventory management, according to a Gap Inc. press release. Old Navy CEO Haio Barbeito stated that this...
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US increases imports ahead of possible tariff hikes
Imports from the United States increased by 12.1 percent in January 2025 compared to December 2024. This is probably due to American companies anticipating the tariff increases that President Donald Trump wants to impose on foreign goods, according to the latest World Trade Monitor (WTM) from the Netherlands Bureau for Economic Policy Analysis...
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Shein accused of counterfeiting Coach products
Tapestry, the American fashion group whose brands include Coach, has sued Shein for plagiarism. Coach's parent company accuses the Chinese e-commerce giant of violating its property rights and trademark, according to court documents. Tapestry alleges that Shein engages in misleading advertising and distributes products that closely resemble...
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