Max Fashion unveils S/S’15 collection

Max Fashion unveiled its summer collection through a star studded with the entire cast and crew of upcoming Bollywood movie ‘Love Shagun’. Models flaunted fresh fashion by the brand followed by dance performances by leading troupes.

The new Spring/Summer collection is named ‘Today's For Sharing’. The brand offers a whole variety of apparel, footwear and accessories for women, men, children including a fashionable range for infants. With a wide range of western and ethnic wear for the entire family and all age groups.

Max crossed the Rs 1,000-crores sales mark in FY ’14 making it India’s fastest growing apparel brand to hit the mark after it entered the country less than a decade ago. Max's revenue grew double the pace of its other formats – the department store chain and the home furnishings format Home Centre. Indian billionaire Micky Jagtiani owns the Landmark Group that has brands including Max and Home Centre. Max has hit the sweet spot by positioning itself higher than Fashion at Big Bazaar and lower than Pantaloons and Westside in pricing. It opened its first store in India in 2006.