Max Fashion news and archive

Max Fashion rebrands with new flagship store in Bengaluru

Max Fashion, an Indian fashion retailer, has inaugurated a new chapter for the brand with the launch of its flagship store at Phoenix Marketcity, Bengaluru, accompanied by a complete refresh of its brand identity. This comprehensive visual transformation introduces a refreshed logo, modern visual language, and reimagined store design, signalling...

Featured

People

Shital Mehta expands role at Lifestyle, Sumit Chandna named CEO of Max Fashion

Landmark Group has announced significant leadership changes at Lifestyle International Private Limited (LIPL), effective October 1, 2025, underscoring its focus on nurturing internal talent for future growth. Shital Mehta, who previously steered the growth of Max and Easybuy over eight years, has taken on an expanded mandate as managing...

Retail

Max Fashion plans more stores in the Northeast

Max Fashion has opened a store in Nagaland. The plan is to open four or five stores in the Northeast in around three months. Max Fashion now has 51 stores in India. The fashion retail chain was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore. The store...

Retail

Max Fashion expanding retail footprint, opens store in Pune

Max Fashion’s new store in Pune is spread over 11,700 sq. ft. It offers a wide range of fashion merchandise, spacious trial rooms, state-of-the-art digital interface and a more convenient billing process design, thus, ensuring a wholesome and effortless shopping experience for its customers. Max Fashion is expanding its retail footprint across...

Retail

Max Fashion joins Amazon Fashion India to retail products

Beginning August 1, 2019, Max Fashion, India’s most loved value fashion brand for men, women and kids, is available on Amazon Fashion India platform. The Max store on Amazon Fashion has launched latest selection of seasonal fashion and trends from their autumn ’19 collection. The launch of Max Fashion on Amazon Fashion in India is an attempt by...

Retail

Max Fashion’s retail plans include opening 300 stores by end of this fiscal

Max Fashion aims at being India’s first billion dollar fashion brand in the next three years. The fashion retailer is looking to opening 300 new stores in the country by the end of financial year 2019. Globally, Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores by 2022. In India, it has more than 250...

FashionPress Release

THE THIRD EYE OF FASHION

The colour indigo is all about intuition, perception and the higher mind. Get in sync with yourself through fashion with our Indigo Tales collection. Colour Me Pretty The hues of indigo hold a lot of meaning; this beautiful colour is helpful in opening the third eye and in promoting deep concentration during times of introspection and...

Retail

Max Fashion to expand retail, aims to be a Rs 5,000-crore brand

Max Fashion, which is owned by Dubai-based $9 billion Landmark Group is growing at a CAGR (compound annual growth rate) of 32 per cent year on year and targeting achieving Rs 5,000 crore revenue in three years. It’s aiming to add 60 more stores to take the total store count to 250 by end of the financial year 2017-2018 including Tier II cities....

Retail

Max Fashion to scale up retail, add 50 stores every year

Max Fashion is planning to expand its presence in India by adding 50 stores every year. The company is investing Rs 300 crores to set up 50 large format stores of nearly 12,000 sq ft each across the country this fiscal. While 30 of them have already come up, another 20-odd at an expected cost of Rs 120 crores are expected by the end of this...

Fashion

Max Fashion to select aspirants for 'Max Emerging Star'

Fashion brand Max has launched a platform for aspiring actors, dancers and fashion enthusiasts. Max Emerging Star will reach out to talent in Tier II cities. Auditions for the contest will be held in four cities – Vadodara, Visakhapatnam, Bhubaneshwar and Lucknow. Contestants will be judged by a jury and the city winners will undergo a final...

Retail

Max Fashion expands in Orissa, opens second store

Max Fashion has opened its second store in Bhubaneshwar spread over 12,000 square feet. Max Fashion is India’s largest value fast fashion brand. With latest fashion for men, women and children, Max offers styles for the entire family. It has over 150 stores all over India with over five million loyal customers. With white being the highlight for...

Retail

In Competition: Max Fashion launches first Millennial store in Bangalore

To break out of its Indianised image, Max Fashion is launching ‘Millennial’ stores where 35 per cent of the merchandise will be imported. The first Millennial store was launched in Bangalore recently. Max will launch more stores of 5,000 square feet area in six cities in the coming months. The prices of products in these stores will be 25 per...