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Abof targets 15 per cent share by 2019-20

Aditya Birla’s online shopping portal Abof is aiming to get 15 per cent market share by FY 2019-20. Abof will concentrate on funding brand building and overheads which give the business a more solid footing by not losing business on every order. The online fashion store retails about 125 brands, and will bring Forever 21 to its stable in the...