Abof news and archive

Abof targets 15 per cent share by 2019-20

Aditya Birla’s online shopping portal Abof is aiming to get 15 per cent market share by FY 2019-20. Abof will concentrate on funding brand building and overheads which give the business a more solid footing by not losing business on every order. The online fashion store retails about 125 brands, and will bring Forever 21 to its stable in the...

Featured

Retail

Abof implementing no discounting strategy to steer growth

Moving away from discounts, the Aditya Birla Group launched its online fashion portal – Abof one year ago. With this portal, they aimed to sell limited and fashionable range of merchandise. Today after almost a year, about 70 per cent of the products on the portal are on discount and they promise this will change in the near future. As Prashant...

Featured

Retail

Abof, sets the standards high for competitors.

India’s online retail market has got an interesting twist with one of the biggest conglomerates of the country, Aditya Birla venturing into the online marketplace with Abof. The e tailing firm launched in October 2015 has tapped into the market which, at the moment, is fiercely competitive. In positioning itself separately the platform has...

Retail

Offline retailers venturing online find the going tough

In the last one year, many Indian business houses have jumped on to the e-commerce bandwagon by launching their online ventures. But a closer look at their sales numbers, it seems that it’s not been an easy ride for most of them. Aditya Birla Group’s Abof.com, textile major Arvind’s NNNow.com and Reliance Industries’ Ajio, all fashion and...

Retail

Aditya Birla's label brand abof debuts on Amazon Fashion

For the first time for Amazon Fashion, the parent company Amazon has launched Aditya Birla's own label brand, abof. Making this the brand's first foray outside its own portal, customers across the country can now easily get a taste of the same online and buy a wide range of abof's latest apparel collection on Amazon Fashion. Crafted for the...

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Business

Biggest business conglomerates venture into ecommerce

With ecommerce retailing witnessing phenomenal growth in India, the retail segment is attracting big wigs. Now the country’s two biggest business conglomerates have also ventured into online retailing with a bang. The Aditya Birla Group launched the much anticipated Abof, an online fashion and lifestyle e-tail venture in October 2015 and more...

Retail

Omnichannel strategy has RIL open over 100 AJIO stores

As part of its omnichannel strategy, Reliance Industries has opened AJIO 'shop-in-shops' in more than 100 Reliance Trends stores. Last April, the company had entered the online fashion retail business through AJIO.com and targeted shoppers with high-margin and curated fashion. The portal named after its telecom unit Reliance Jio and upcoming...

Retail

Abof to improve its offering through curation and technology

Aditya Birla Group’s online fashion retail arm Abof will work with 100-120 brands in order to curate trendiest fashion. Also, it plans to give a rich experience with 3D and virtual reality technologies to consumers. The company strives to bring the latest styles to its consumers. The online fashion retailer is looking at apparel, footwear and...

Retail

After signs of profit, Jabong optimistic on sale deal

Fashion portal Jabong, long scouting for buyers, is more optimistic of a sale deal being cracked after having achieved unit-level profitability in the first quarter of the year. Media reports suggested last week Jabong backed by German incubator Rocket Internet are in talks with multiple players to sell the company. Jabong is exploring a...

Retail

Aditya Birla Group’s Abof to launch on-spot alteration service

A new initiative is all set to roll out in Bangalore and parts of Hyderabad. Aditya Birla Group owned fashion store Abof will launch an on-the-spot alteration service. This comes after the company conducted a two-month pilot programme in Bangalore. The initiative will help to reduce returns and drive customer satisfaction for alteration. Abof...

Retail

Abof makes Rs 100 crore GMV in first three months

Aditya Birla Group’s fashion portal Abof has clocked an annualised gross merchandise value (GMV) of Rs 100 crores within 90 days of its launch. It was launched in October 2015. Within three months, it is seeing over 20 per cent orders from repeat customers and less than 15 per cent return versus the industry average of 20-25 per cent. Abof is...

Fashion

First edition Liva Protégé 2015 finds its winners

Ahmedabad’s Riturana Deori emerged as the winner of the Liva Protégé 2015, a national level designer hunt. This unique talent hunt, an annual feature, covered 12 cities, 50 top fashion institutes and over a hundred students. The aim of Liva Protégé is to recognise India’s future stars in the field of fashion. The competition was open to final...