Adaptive fashion news and archive

Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible. Based on the iconic Fred Perry ‘M3600’ classic twin tipped piece, the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic...

Fashion

Zalando debuts first adaptive children’s collection

Zalando has launched its first adaptive collection for children under its brands Friboo and Yourturn Kids, which focus on pieces that meet the needs of children with disabilities, the Berlin-based online retailer announced on Thursday. A total of 29 pieces such as T-shirts, trousers, sweaters, underwear and bodysuits with various adaptive...

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Fashion

Primark teams up with Victoria Jenkins to make adaptive fashion affordable

Value retailer Primark is partnering with award-winning adaptive designer and disability advocate, Victoria Jenkins, to bring adaptive fashion to the high street. In a statement, Primark said the collaboration follows its first adaptive underwear collection launched in January and is part of the retailer’s strategy to make adaptive fashion “...

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Fashion |In Pictures

Primark launches its first adaptive lingerie collection

Value retailer Primark has unveiled its first adaptive lingerie collection in a commitment to make fashion and everyday essentials more accessible and affordable to as many people as possible. The new four-piece lingerie collection coincides with new research from Primark and the Research Institute for Disabled Consumers that states three in...

Fashion

Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech

Men's lifestyle and clothing brand Brooks Brothers has partnered with magnetic apparel MagnaReady to create the first adaptive shirt. The Brooks Brothers x MagnaReady shirt brings together Brooks Brothers' iconic button-down shirt with MagnaReady’s patented adaptive technology with magnetized closures for quick and easy dressing. Launching ahead...

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Fashion

QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...

Fashion |In Pictures

George at Asda launches an adapted clothing collection

George at Asda has launched an adapted clothing range in support of independent dressing for children and young people with disabilities, marking the first for a UK supermarket. The everyday casualwear Easy On Easy Wear collection features block-coloured tracksuits and contemporary printed co-ords and has been specially adapted to make...

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Fashion

Zalando launches first adaptive fashion collections

European online fashion and lifestyle platform Zalando has launched its first adaptive collection featuring more than 140 styles across its private labels in 25 markets as part of its ongoing commitment to inclusive fashion. In a statement, Zalando said it wanted to embrace the disabled community with an adaptive fashion collection, offering...

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Fashion

Double Take adaptive runway asks industry to look again at DEI commitment

The Double Take runway show was a unique event which precluded New York Fashion Week by one day. Sponsored by Genentech to promote disability visibility, it featured models from the SMA community who collaborated with Open Style Lab, the nationally recognized nonprofit organization dedicated to creating functional yet stylish solutions for and...

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Fashion

Tracing a trend: Inclusivity in modelling

As the fashion world mourns the death of Virgil Abloh , one is reminded of the work of another visionary designer, Alexander McQueen. Back in 1999, McQueen had the foresight to invite double amputee Aimee Mullins to open his Spring Collection. She walked the runway wearing intricately carved wooden legs. Carved from ash, the legs were designed...

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Business

Facebook algorithms hurt independent brands serving disabled market

Two years ago, Facebook flagged the website of Slick Chicks, a company which sells adaptive underwear for diverse bodies, for content which Facebook said went against their community standards. The content was an image of a woman in a wheelchair wearing their patented side opening underwear. “We feature our customers and brand ambassadors on our...

Fashion

Tommy Hilfiger launches Spring 2021 Adaptive collection

Tommy Hilfiger has launched the latest collection of its Adaptive line, which aims to make dressing easier for adults and children with disabilities. The Spring 2021 collection features the brand’s classic mashup of sporty and preppy style with a number of modifications including easy-open necklines, extended zipper pulls, magnetic buttons, wide...