Ajio news and archive

Woolmark partners with Ajio Luxe and Tata CLiQ Luxury for merino promotion

Woolmark has unveiled "Merino Reimagined," a major strategic campaign developed in partnership with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, to highlight the modern versatility and high-performance attributes of Merino wool. The initiative aims to shift long-held perceptions of wool as a winter-only material...

Retail

Ajio launches 'Ajio Rush' four-hour delivery service in India

Reliance Retail has introduced 'Ajio Rush,' a new four-hour delivery service for fashion, launched during the first quarter of fiscal year 2026. This expedited service is currently operational in six Indian cities and offers a selection of over 1.3 lakh products for fast delivery. The company has indicated that this initiative is already...

Member

Business

Ajio’s fashion e-commerce contributes more than a fourth of Reliance Industries’ apparel business

Online fashion commerce platform Ajio has started to contribute over 25 percent of Reliance Industries’ apparel business, as highlighted by the Indian group’s chairman Mukesh Ambani during the company’s 44th annual general meeting. “Driven by innovation, Ajio now contributes to over 25 percent of our apparel business,” pointed out Ambani....

Retail

Reliance Retail’s ecommerce arm Ajio looks at luxury retail

Ajio is looking at an entry into the luxury segment even though it is a niche market. The e-commerce arm of Reliance Retail already offers more than 2,00,000 options from over 1,000 brands and over 50,000 exclusive styles. It recently launched its private label Outryt. Ajio is also adding more kiosks at RJio stores across India, where it helps...

Retail

Reliance pumps up online retail segment by adding new brands to Ajio

Reliance is adding more global brands to its e-commerce portal Ajio. Eventually, all bridge-to-luxury brands sold by Reliance Brands will be hosted by Ajio. It may not have pure luxury brands like Zegna or Armani. Reliance Brands sells the largest number of global marquee labels in India, numbering around four dozen, including Diesel, Canali,...

Retail

Reliance Industries ready for big bang online foray

Reliance Industries is set to launch its own business-to-consumer marketplace that will sell everything from food to fashion. The hybrid online-to-offline venture will take advantage of the synergies between Reliance Jio Infocomm and Reliance Retail’s stores. Reliance Retail is planning a business-to-business marketplace as part of its...

Featured

Fashion

Trends that continue to make a mark this year

Year 2016 was the year of many ups and downs. While some great investments poured into start-ups, we also saw major reshuffle happening at the top of many companies. E-commerce is here to stay for long and is going to offer customers innumerable choices at the click of the mouse. Year of investments & acquisitions In May 2016, several businesses...

Retail

Omnichannel strategy has RIL open over 100 AJIO stores

As part of its omnichannel strategy, Reliance Industries has opened AJIO 'shop-in-shops' in more than 100 Reliance Trends stores. Last April, the company had entered the online fashion retail business through AJIO.com and targeted shoppers with high-margin and curated fashion. The portal named after its telecom unit Reliance Jio and upcoming...

Retail

Reliance Industries plans fashion e-commerce Ajio under Jio brand

After telecom and digital wallet, Mukesh Ambani-led Reliance Industries is planning to take its Jio brand name to a fashion e-commerce site which will be called AJIO.com. So far, its telecom unit is called Reliance Jio and the soo-to-be-launched digital wallet Jio Money. AJIO.com has been tested among some employees in the company and the plan...