AMI news and archive

AMI opens its largest store yet in Paris

French contemporary fashion brand AMI has opened its largest store worldwide in the exclusive Marais neighbourhood of Paris. Located at 96 Rue de Turenne, the store spans more than 6,400 square feet over two floors, and as the largest store in its portfolio, it houses AMI’s complete collections of menswear, womenswear and accessories. The store...

People

Ami appoints new marketing and communications director

Fashion brand Ami has appointed Carlo Mengucci as its new marketing and communications director. The former Etro employee is moving to Paris for the occasion and will join the brand's Parisian teams today, January 20. Mengucci will be in charge of marketing and communication operations, events as well as social media, talent and press relations...

Fashion |In Pictures

AMI celebrates holiday season with pop-up and ice rink

Luxury fashion brand AMI is celebrating the holiday season with an exclusive pop-up store and ice rink at Palais-Royal in Paris. From December 16 to 31, La Patinoire AMI (ice-rink) will be located in the historical Cour d’Honneur of Palais-Royal. It will be free of charge with visitors asked to register via the brand’s website. The design of the...

Fashion |In Pictures

AMI unveils collaboration with rugby player Antoine Dupont

Parisian fashion brand AMI has unveiled an exclusive limited edition capsule collection in collaboration with French rugby union player and AMI ambassador Antoine Dupont. The AMI x Antoine Dupont collection takes inspiration from sport, specifically rugby, as the French brand celebrates the 2023 Rugby World Cup taking place from September 8 to...

People

AMI names actor Wooshik Choi as global ambassador

French fashion house AMI has named Wooshik Choi, one of the most promising actors in South Korea and Asia as its global ambassador. In a statement, AMI said it will collaborate with the South Korean actor on a “wide series of projects, in a close partnership to further establish the friendship between Paris and Seoul”. AMI added that they chose...

Fashion

Ami unveils jewellery capsule with Alan Crocetti

Parisian label Ami has teamed up with London-based jewellery designer Alan Crocetti for autumn/winter 2022. Ami’s creative director Alexandre Mattiussi worked with Crocetti to design a line of jewellery that reinterpreted the Ami de Coeur, the brand’s celebrated symbol, a capital A crowned with a heart by using the brand's core values of love,...

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Fashion |In Pictures

First Look: Puma and Ami unveil upcoming collaboration

Sportswear giant Puma is launching an exclusive elevated sportswear collection with Parisian fashion house Ami this month. The collection blends tailoring with innovative sportswear design, explains Puma and features footwear, apparel and outerwear, with minimalistic branding, in a mix of neutral and bold colours and premium materials. The debut...

Video

Video: Ami at Paris Men's Fashion Week

In this video, fashion label Ami has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Image via FF Channel on YouTube

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Business

AMI Paris collaborates with IFM to launch entrepreneurship prize

Contemporary fashion brand AMI Paris has launched an entrepreneurship prize in collaboration with fashion school Institut Français de la Mode (IFM). It is the first edition of the competition and the objective of the award is to encourage entrepreneurship within the industry through educational means. As well, it is the hope to create a...

FashionPress Release

AMI TO PRESENT ITS SS21 COLLECTION AT PARIS WOMEN'S FASHION WEEK

AMI will unveil its Spring-Summer 21 collection during the next Paris Women’s Fashion Week. The Parisian brand, renowned for its relaxed, authentic and friendly approach to fashion, will host a co-ed show featuring looks from its men’s and women’s collections. This will be the first time AMI goes down the runway as part of the women’s calendar....

Fashion

Ami confirms it will hold a physical show at Paris Fashion Week

French fashion brand, Ami founded by Alexandre Mattiussi, has confirmed that it will present its spring/summer 2021 collection at Paris Women’s Fashion Week with a physical catwalk show. The Parisian brand, renowned for its relaxed, authentic and friendly approach to fashion, will host a co-ed show featuring looks from its men’s and women’s...

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Retail

Kids’ ethnic wear emerges a promising segment in India

Kids’ ethnic wear is still niche with not too many big players venturing into this space. However, it’s a growing market with many new brands and established one vying for space. Weddings drive up demand For brands to carve out a niche takes constant innovation, with fabrics, pricing along with the right marketing avenues to attract customers....