Ami Paris news and archive

AMI opens first permanent café in China

French contemporary fashion brand AMI has opened its first permanent ‘Café AMI,’ following the success of its pop-up in Paris for the holiday season last year, as it looks to strengthen its East Asian retail network. The debut ‘Café AMI’ located adjacent to the brand’s new store in Sanlitun, Beijing, China, within the Taikoo Li Sanlitun South...

RetailFeatured

Emily in Paris redefines brand integration in streaming era

The latest installment of Netflix's hit series Emily in Paris is revolutionising the landscape of brand integration in television, potentially reshaping the future of luxury marketing. The first four episodes of season 4, which premiered to an audience of over 58 million households worldwide, showcase a sophisticated blend of narrative and...

Fashion

Ami launches first sunglasses range, 75001

French fashion label AMI Paris has introduced a new category to its brand – a debut range of sunglasses dubbed 75001. The eyewear line pays homage to the brand's post code of Paris’ first arrondissement where AMI's headquarters is based. The 75001 sunglasses range encapsulates AMI's signature effortless Parisian chic through their modern yet...

Fashion

Lora Sonney wins Ami x IFM entrepreneurship prize

Designer Lora Sonney has won the Ami x IFM Entrepreneurship Award for her eponymous ready-to-wear brand. Sonney will receive a year's mentoring and 20,000 euros in financial support for her business. For the third edition of the Ami x IFM Entrepreneurship Prize, the jury has rewarded the brand Lora Sonney. Aged under 30, the young designer has...

Fashion

AMI to host repeat show in Suzhou, China, after Paris Fashion Week

French fashion house Ami is set to host a repeat show on April 10th in Suzhou, China, following its Fall Winter 24 collections unveiling in Paris. The event coincides with the brand’s latest boutique opening in Suzhou. Ami founder Alexandre Mattiussi said in a statement: “Ever since our beginnings, China has played a pivotal part in the history...

Fashion |In Pictures

AMI celebrates holiday season with pop-up and ice rink

Luxury fashion brand AMI is celebrating the holiday season with an exclusive pop-up store and ice rink at Palais-Royal in Paris. From December 16 to 31, La Patinoire AMI (ice-rink) will be located in the historical Cour d’Honneur of Palais-Royal. It will be free of charge with visitors asked to register via the brand’s website. The design of the...

Fashion |In Pictures

AMI unveils collaboration with rugby player Antoine Dupont

Parisian fashion brand AMI has unveiled an exclusive limited edition capsule collection in collaboration with French rugby union player and AMI ambassador Antoine Dupont. The AMI x Antoine Dupont collection takes inspiration from sport, specifically rugby, as the French brand celebrates the 2023 Rugby World Cup taking place from September 8 to...