AND news and archive

And launches its first maternity wear line

Anita Dongre’s brand And has launched maternity clothing. The line has a diverse array of casual staples, occasion appropriate pieces, and work wear designed for expecting mothers-- loosely tailored pieces to accommodate expectant mothers’ changing sizes and with embroidered floral motifs, tassel details, and waist ties. The maiden collection...

Fashion

Anita Dongre teams up with Lenzing, uses Ecovero fiber for collections

Designer Anita Dongre’s brand Global Desi and And are using Lenzing Ecovero, an environment-friendly viscose fiber brand from Lenzing. The collaboration offers a special collection by the brands made with sustainable fiber. This partnership marks a key milestone in the sustainability journey of Lenzing Ecovero as the eco-viscose fiber forays...

Retail

Anita Dongre hosts wedding classes in New York store

Anita Dongre hosted a wedding master class at her New York flagship store recently. The aim was to give shoppers a chance to interact with the designer at her store. The summer bridal collection features whimsical pastel hues and rich embellishments. Nature-inspired bead and sequin work feature and layers of fine, sheer chiffon contrast with...

Retail

Anita Dongre, makes a mark with her women’s wear brands

The three brands from Anita Dongre have a between them 280 EBOs spread across India. These brands are: AND, Global Desi and Anita Dongre. AND is women’s western wear and Global Desi is a women’s fusion wear brand. Together they strengthened their footprint in a number of Tier II and III cities. They are also in large format stores like...

Featured

Retail

Malls favour few home-grown brands that attract footfalls

While malls are vacating huge spaces to woo global fashion brands entering India, some home-grown labels such as Fabindia, AND, Metro, Hidesign, et al are on the must have list of malls. Their traditional product range in modern avatar is being received well by consumers. Desi brands, lucrative for malls Launched in 1960, Fabindia leads the pack...

People

And Designs ropes in Milind Sarwate as director

Fashion designer Anita Dongre-promoted And Designs India Ltd (ADIL) has appointed Milind Sarwate, former Marico Group CFO, as an independent director of the company. Sarwate, who had resigned from Marico a year ago, has more than three decades of experience in finance, HR, strategic planning and business development. He is a chartered accountant...

Apparel

AND, Global Desi open first joint store in Mohali

Designer Anita Dongre’s AND & Global Desi have opened their first debut store in Mohali, Punjab. The store offers a stylish mix of western and ethnic wear from AND & Global Desi. Situated at North Country Mall, Mohali's latest upmarket shopping destination, the 924 sq. ft AND store and 695 sq. ft Global Desi store showcases the new Spring/Summer...

Apparel

AND, Global Desi open doors to joint store in Bangalore

AND, the contemporary western wear brand and Global Desi, the India inspired boho chic brand under designer Anita Dongre’s And Designs India, announced the launch of their new joint store in Bangalore. This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the country. The store housing the two brands is located at...

Apparel

Future Group to exit more fashion businesses

Kishore Biyani’s Future Group is focusing on a clear agenda of growing its retail business by making it investor friendly, while exiting fashion brands like Biba, AND, Clarks, Celio and Turtle under its fold. Plans to divest stakes in Biba and AND were already announced earlier. Future Group has a 50:50 joint venture with UK-based footwear maker...

Apparel

AND’s limited edition dress festival starts tomorrow

AND, the brand by designer Anita Dongre is organizing the second edition of its limited edition dress fest from November 30, at all its outlets across India. Available in various shades and designs such as glittering sequined, emerald green, inkpot blue and classic black, the collection is all about offering flattering cuts and a sea of elegant...