Asos news and archive

Asos continues push in the US with Fourth of July weekend activation

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

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Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Fashion

Asos reintroduces support programme for next generation brands

Online platform Asos has announced the return of its Asos Supports platform, a programme dedicated to supporting the next generation of creative talent in fashion and culture. In its expanded format, the initiative intends to uplift emerging brands through funding, collaborations and mentorship; build creative and cultural partnerships with...

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Asos reports profitability turnaround in H1 2025

UK-based online fashion retailer Asos has announced a significant turnaround in profitability for the first half of fiscal year 2025, showcasing the early success of its new commercial model implemented over the past two years. The company reported a positive adjusted EBITDA increase of approximately 60 million pounds year-on-year in the first...

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Asos anticipates profitability improvement for H1, Heartland owner ups stake

British e-tailer Asos has issued an update on its forecasts for the first half of fiscal year 25 ahead of the release of its financial results for the period due April 24, 2025. The company is expecting its profitability to significantly improve despite what it said was a “continued volume deleverage”. Its adjusted sales growth is projected to...

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Asos steps into premium market with new Arrange brand

Online e-tailer Asos has unveiled a new premium brand designed as an elevation of its own identity. Entitled ‘Arrange’, the womenswear label will be available exclusively via Asos’ e-commerce site, and builds on the company’s list of existing owned brands, already including Asos Design and Collusion. For Arrange pieces, Asos said it combined “a...

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Asos announces organisational restructuring to boost growth

Online fashion retailer Asos has announced a series of organisational changes aimed at aligning its structure with its strategy and customer-focused approach to driving growth. CEO José Antonio Ramos Calamonte described the changes as a significant step forward for the company, stating: "These changes represent an exciting new chapter for Asos....

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Asos becomes European wholesale partner to Princess Polly

British e-commerce platform Asos has become the European wholesale partner to Australian fast fashion brand Princess Polly. The partnership will see 77 of the label’s clothing options launch via Asos, including its evening dresses, casual wear and outerwear lines, as well as some of the brand’s hallmark products. In a release, Asos brands...

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Moses Rashid named marketing director for Topshop after leaving The Edit Ldn

Moses Rashid, the founder of sneaker resale platform The Edit Ldn, has moved to Asos, where he has been appointed as global marketing director for the Topshop and Topman brands. The entrepreneur confirmed the news on LinkedIn, where he said his focus will be on defining the brands’ marketing strategy, building global awareness, re-engaging with...

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Asos integrates marketplace sellers into main site

E-tailer Asos has confirmed that it is to migrate vintage and independent boutique sellers on its Asos Marketplace to its main platform, a feat it plans to have completed by April 2025. According to the company, the strategy intends to benefit customers by “offering one central destination” that showcases all of what Asos has to offer. For the...

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British online retailer Asos expects 190 million pound loss from Atlanta distribution centre closure

British retailer Asos Plc has announced changes to the format of its distribution operations. In a press release, the online retailer explains that it wants to serve American customers through "smaller, flexible and local" locations in the US and is therefore closing its Atlanta distribution centre. This will result in a loss of approximately...