Asos news and archive

Asos launches AI shopping app in ChatGPT

E-commerce giant Asos has launched a new shopping app within ChatGPT, aimed at combining conversational AI, fashion discovery and shoppable video content for customers in the UK and US. Developed with video commerce platform Bambuser, Asos Stylist allows users to search for products, browse trends and receive styling recommendations directly...

Retail

Asos becomes exclusive UK wholesale partner for Australian brand Bronze Snake

The UK online retailer Asos has launched the Australian fashion brand Bronze Snake, securing its position as the exclusive UK wholesale partner for the label. The debut collection consists of 31 options, featuring cotton poplin mini smock dresses, casual jersey stripes and summer linen staples. Key items in the range include a chocolate...

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Business

Frasers Group increases exposure to Asos

Sports Direct’s parent company has increased its financial commitment to Asos. According to a regulatory filing, Frasers Group has purchased additional "sold put options", increasing its total exposure in the e-commerce company to 29.26 percent. Frasers currently holds 23.33 percent of direct shares, making it one of Asos' largest shareholders....

People

Asos appoints Natasha Jeffers as managing director of global trading

British online fashion retailer Asos has announced the appointment of Natasha Jeffers to the newly created role of managing director of global trading. Jeffers will oversee the global profit and loss (P&L) statement for the company across the UK, the US, the EU, and the rest of the world. Her remit includes regional trading, pricing and...

Fashion

Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of the dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints. A...

People

British co-founder of fashion giant Asos dies in Thai balcony fall

A British co-founder of online fast fashion retail giant Asos has died in Thailand after falling from a high-rise balcony, police said on Friday. Quentin Griffiths, 58, fell from the 17th floor of an apartment building in the seaside resort city of Pattaya on February 9, local law enforcement told AFP. "The motive is still being investigated,"...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

Retail

Major retailers launch unified framework and digital tool to streamline compliance

How can fashion companies fulfil sustainability and supply chain data demands without duplicating data or significant administrative burden, especially for small and medium enterprises (SMEs)? Seven major retailers and nonprofits Cascale and Fair Wear have co-developed and launched a unified self-assessment questionnaire as well as a free...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Business

Asos adds Noughts & Kisses to brand portfolio

E-commerce giant Asos has reportedly acquired Noughts & Kisses and is preparing to launch the fashion brand on its site later in 2026. The news was confirmed to Drapers by Noughts & Kisses founder Jemma Bramley, who said the retailer’s customer “aligns closely” with Asos’ own. “Asos is the perfect next step for us because it expands our reach...

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Business

Asos: annual sales miss expectations

British clothing retailer Asos Plc did not quite meet sales expectations for the 2024/25 financial year. This was announced in a trading update published by the company on Tuesday. In the past financial year, revenue was “slightly below market expectations”, the retailer admitted, without providing specific figures. The gross merchandise value...

Retail|Opinion

Asos tackles the 'hidden workers' in retail supply chains

Asos has become the first major e-commerce retailer to sign a legally-binding human rights agreement with the International Transport Workers' Federation (ITF). The September 2025 deal covers direct transport operations and logistics of the British fashion company —plus all subcontractors. This makes Asos the first retailer with union...