Asos news and archive

Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

People

Asos appoints Natasja Laheij as new chair

E-commerce retailer Asos has named Natasja Laheij as its new chair, a role she will take up from the publication of FY25 year end results. She succeeds Jørgen Lindemann, who will step down from the board following a handover period at the end of his current term. Laheij joined the Asos board as an independent non-executive director in April...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Retail

Asos continues push in the US with Fourth of July weekend activation

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

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Business

Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Fashion

Asos reintroduces support programme for next generation brands

Online platform Asos has announced the return of its Asos Supports platform, a programme dedicated to supporting the next generation of creative talent in fashion and culture. In its expanded format, the initiative intends to uplift emerging brands through funding, collaborations and mentorship; build creative and cultural partnerships with...

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Business

Asos reports profitability turnaround in H1 2025

UK-based online fashion retailer Asos has announced a significant turnaround in profitability for the first half of fiscal year 2025, showcasing the early success of its new commercial model implemented over the past two years. The company reported a positive adjusted EBITDA increase of approximately 60 million pounds year-on-year in the first...

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Business

Asos anticipates profitability improvement for H1, Heartland owner ups stake

British e-tailer Asos has issued an update on its forecasts for the first half of fiscal year 25 ahead of the release of its financial results for the period due April 24, 2025. The company is expecting its profitability to significantly improve despite what it said was a “continued volume deleverage”. Its adjusted sales growth is projected to...

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Business

Asos steps into premium market with new Arrange brand

Online e-tailer Asos has unveiled a new premium brand designed as an elevation of its own identity. Entitled ‘Arrange’, the womenswear label will be available exclusively via Asos’ e-commerce site, and builds on the company’s list of existing owned brands, already including Asos Design and Collusion. For Arrange pieces, Asos said it combined “a...

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People

Asos announces organisational restructuring to boost growth

Online fashion retailer Asos has announced a series of organisational changes aimed at aligning its structure with its strategy and customer-focused approach to driving growth. CEO José Antonio Ramos Calamonte described the changes as a significant step forward for the company, stating: "These changes represent an exciting new chapter for Asos....

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Business

Asos becomes European wholesale partner to Princess Polly

British e-commerce platform Asos has become the European wholesale partner to Australian fast fashion brand Princess Polly. The partnership will see 77 of the label’s clothing options launch via Asos, including its evening dresses, casual wear and outerwear lines, as well as some of the brand’s hallmark products. In a release, Asos brands...