Asos news and archive

Asos appoints Natasha Jeffers as managing director of global trading

British online fashion retailer Asos has announced the appointment of Natasha Jeffers to the newly created role of managing director of global trading. Jeffers will oversee the global profit and loss (P&L) statement for the company across the UK, the US, the EU, and the rest of the world. Her remit includes regional trading, pricing and...

Fashion

Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of the dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints. A...

People

British co-founder of fashion giant Asos dies in Thai balcony fall

A British co-founder of online fast fashion retail giant Asos has died in Thailand after falling from a high-rise balcony, police said on Friday. Quentin Griffiths, 58, fell from the 17th floor of an apartment building in the seaside resort city of Pattaya on February 9, local law enforcement told AFP. "The motive is still being investigated,"...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

Retail

Major retailers launch unified framework and digital tool to streamline compliance

How can fashion companies fulfil sustainability and supply chain data demands without duplicating data or significant administrative burden, especially for small and medium enterprises (SMEs)? Seven major retailers and nonprofits Cascale and Fair Wear have co-developed and launched a unified self-assessment questionnaire as well as a free...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

Member

Business

Asos adds Noughts & Kisses to brand portfolio

E-commerce giant Asos has reportedly acquired Noughts & Kisses and is preparing to launch the fashion brand on its site later in 2026. The news was confirmed to Drapers by Noughts & Kisses founder Jemma Bramley, who said the retailer’s customer “aligns closely” with Asos’ own. “Asos is the perfect next step for us because it expands our reach...

Member

Business

Asos: annual sales miss expectations

British clothing retailer Asos Plc did not quite meet sales expectations for the 2024/25 financial year. This was announced in a trading update published by the company on Tuesday. In the past financial year, revenue was “slightly below market expectations”, the retailer admitted, without providing specific figures. The gross merchandise value...

Retail|Opinion

Asos tackles the 'hidden workers' in retail supply chains

Asos has become the first major e-commerce retailer to sign a legally-binding human rights agreement with the International Transport Workers' Federation (ITF). The September 2025 deal covers direct transport operations and logistics of the British fashion company —plus all subcontractors. This makes Asos the first retailer with union...

Member

Business

Asos partners with TrusTrace for source-to-product transparency

British online retailer Asos has entered into a strategic partnership with digital traceability platform TrusTrace. This will help the company enhance its supply chain transparency and resilience, strengthen its risk management and support compliance across its global value chain. The partnership is part of the online retailer’s Fashion with...

Video

Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

People

Asos appoints Natasja Laheij as new chair

E-commerce retailer Asos has named Natasja Laheij as its new chair, a role she will take up from the publication of FY25 year end results. She succeeds Jørgen Lindemann, who will step down from the board following a handover period at the end of his current term. Laheij joined the Asos board as an independent non-executive director in April...