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Culture

Ted Baker built Animal Crossing island to preview AW21 collections

In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience. Created in collaboration with visual artist and gamer Kara Chung, players are able to walk through and explore the brand’s specially...

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Balmain partners with Channel 4 on short-form drama series

French fashion house Balmain and its creative director Olivier Rousteing have partnered with UK broadcaster Channel 4 on a first of its kind short-form drama series starring singer-songwriter Jesse Jo Stark, Charles Melton, Tommy Dorfman and Ajani Russell. ‘Fractures’ marks the first co-branded venture between a fashion label and a broadcaster...

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