Bjorn Borg news and archive

Björn Borg records sales and profit growth in the third quarter

For the third quarter, Björn Borg reported net sales of 285.1 million Swedish krona, an increase of 8.8 percent, while the company’s currency-neutral net sales increased by 10.4 percent. “Our chosen growth market, Germany, continued to develop very positively. During the quarter, we increased our presence with growth of 44 percent,”said Björn...

Business

Björn Borg's sales and earnings increase in the second quarter

For the second quarter, net sales at Björn Borg amounted to 213.2 million Swedish krona, an increase of 28.7 percent with currency neutral increase of 28.3 percent. The company’s profit after tax amounted to 6.5 million Swedish krona, an increase of 55.7 percent and earnings per share before and after dilution amounted to 0.26 Swedish krona....

Business

Björn Borg takes full control of footwear category, terminates license with Serve & Volley

Björn Borg has decided to fully integrate the footwear product category after its licence partner Serve & Volley initiated reorganisation. Björn Borg now plans to handle design, development and distribution of footwear in all markets. The company said in a statement that while the integration may imply some temporary risk for fully maintaining...

BusinessFeatured

Björn Borg's Q4 ecommerce sales jump 46 percent

Björn Borg Group’s fourth quarter e-commerce net sales increased by 46 percent to 45.5 million Swedish krona, and full year e-commerce net sales increased by 36 percent to 154 million Swedish krona. However, the company's net sales for the quarter of 197.6 million Swedish krona, decreased 0.4 percent or 3 percent currency neutral. Group’s net...

Business

Björn Borg’s European footwear licensee enters into restructuring

Björn Borg’s footwear licence partner Serve&Volley, subsidiary of Unlimited Footwear Group, has initiated restructuring proceedings in the Netherlands. Serve&Volley is responsible for design and distribution of Björn Borg shoes in Europe, except Sweden, Finland and Denmark. Commenting on the development, Björn Borg CEO Henrik Bunge said: “We had...

BusinessFeatured

Björn Borg improves Q3 sales and profit

Björn Borg Group’s net sales amounted to 262.1 million Swedish krona for the third quarter, an increase of 5 percent, while currency-neutral net sales increased by 1 percent. “Once again, we have improved both sales and operating profit compared to the previous year’s quarter,” said Björn Borg CEO Henrik Bunge. Björn Borg records increase in Q3...

BusinessFeatured

Björn Borg reports increase in Q2 and H1 sales

For the period between April 1 to June 30, 2023, the Björn Borg group’s net sales amounted to 165.6 million Swedish krona, an increase of 3 percent. However, currency-neutral, net sales decreased by 2 percent. “Above all, it’s our sports collection that makes me extremely proud, with an incredible development in our own ecommerce - not only...

Business

Björn Borg reports Q4 loss, sales drop by 0.2 percent

For the period from October 1, 2019 to December 31, 2019, Björn Borg’s net sales decreased 0.2 percent to 196.4 million Swedish krona (20 million dollars), while excluding currency effects, sales decreased 3.1 percent. The company said in a statement that net sales for company-owned e-commerce and e-tailers amounted to 51.5 million Swedish krona...

Fashion

Björn Borg announces global collaboration with actor Joel Kinnaman

Swedish sportswear brand Björn Borg is launching a global collaboration with actor and Altered Carbon star Joel Kinnaman. The long-term collaboration, which will include campaigns and messages in paid as well as owned channels, will feature Kinnaman as the new global face of all product categories spanning underwear and sportswear, and aims to “...

Business

Björn Borg revenues increase 14 percent for Q3

The company said on Friday its Q3 net profit slipped. Revenues climbed by 14 percent from the same period last year. For Q3, the company's net profit was 27 million Swedish krona, decreased from 29 million Swedish krona last year. Revenues surged to 230.6 million Swedish krona. Compared to 14 percent a year ago, the profit margin of the company...

Fashion

Björn Borg teams up with Liam Hodges

Swedish sports fashion brand Björn Borg has launched its latest limited edition men’s underwear collection with emerging British designer Liam Hodges, following on from its successful collaboration with Charles Jeffrey Loverboy earlier this year. The Björn Borg x Liam Hodges capsule collection, features three limited-edition prints, ‘Scribbler’,...

BusinessFeatured

Björn Borg posts loss in its second quarter of 2019

The Björn Borg AB group’s net sales amounted to 141.7 million Swedish krona (14.7 million dollars) in the second quarter, an increase of 1 percent, while adjusted for currency effects, the company said, sales fell 2.2 percent. The gross profit margin for the quarter decreased to 55.4 percent compared to 59.9 percent in the previous year, while...