Bodycare news and archive

Maëlys continues global expansion with Canada launch

Prestige body care brand Maëlys is expanding into Canada after announcing a retail partnership with beauty retailer Shoppers Drug Mart. Maëlys, known for offering body care solutions that help firm, tighten, sculpt and shape, will be expanding into Canada as part of the ‘Thoughtful Choices at Shoppers Drug Mart’ platform, which offers a curated...

Apparel

Bodycare bags Disney's ‘Best Licensee’ award

Bodycare International, the leading manufacturer of kids’ innerwear, thermalwear, infantwear and nightwear has been awarded for being the ‘Best Licensee’ in the apparel category by Disney. The award was conferred to Sachin Gupta, Director, Bodycare International by Ronnie Screwvala, Disney UTV India Head, in an event held in Mumbai. Elated Gupta...

Fashion

Bodycare, targets Rs 200 cr turnover in 2-3 years

Bodycare International, India’s largest manufacturer of intimate apparels for men, women and children recently forayed into infant wear with the launch of ‘Bodycare First’. Targeting a turnover of Rs 200 crores in the next two to three years, the brand also launched a new thermal campaign emphasizing the use of ‘quilt knit technology’. “The...

Apparel

Bodycare forays into infant wear

Creating footprints in the baby care segment, Bodycare International, the country’s leading manufacturer of intimate apparels and innerwear, has forayed into the infant wear market space with its brand ‘Bodycare First’. As gentle as a mothers touch, the debut line embodies a refreshing approach to dressing young ones in a fashionable, smart and...

Fashion

Bodycare setting new trends in lingerie

Having roped in Mandira Bedi as its brand ambassador, Bodycare the brand known for its lingerie is now looking forward to major growth. With a turnover of Rs 50 crores last year they are targeting Rs 100 crores in 2011. “We started Bodycare in 1992 with Rs four lakh and began with panties. Our business prospered and every year and we grew by 100...

Apparel

Mandira Bedi new face of Bodycare

Pioneering and leading innerwear brand Bodycare has signed up Mandira Bedi as the new face for their lingerie range. Television actor, presenter and cricket commentator, is all set to embark on another dimension of her celebrity career. On choosing this multifaceted star, Sanjay Dawar, MD of Bodycare Creations says the number of working women is...